Td Bank Salesforce Data Cloud & Segmentation Specialist 

Canada, Ontario, Toronto 

230594847

Toronto, Ontario, CanadaTD General

$91,200 - $136,800 CAD

Job Description:

The TD Salesforce COE will play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise, bringing together consultation and tactical subject matter expertise in 1:1 marketing best practice. As a key member of Salesforce COE, the Salesforce Data Cloud & Segmentation Specialist / Manager will bridge the gap between marketing strategy and technology, ensuring effective data structuring, activation, and automation within Salesforce Data Cloud for seamless omnichannel campaign execution.

Responsibilities:

· Develop and activate audience segments within Salesforce Data Cloud to drive personalized marketing and improve customer engagement.

· Optimize data setup, structuring, and validation within Salesforce Data Cloud to ensure accuracy, compliance, and readiness for marketing use.

· Deep understanding in integration between Salesforce Data Cloud with Marketing Cloud, Loyalty Cloud, and Salesforce CRM for a seamless customer experience.

· Leverage zero-copy data sharing and cloud-based data sources (Snowflake, AWS, Google Cloud, Azure) for real-time marketing activation.

· Ensure identity resolution and data unification to enhance customer profiling and personalization.

· Troubleshoot and optimize CDC Data Object Mapping (DMO) to enable seamless data activation.

· Collaborate with marketing, analytics, and data engineering teams to drive data-driven decision-making and improve campaign effectiveness.

· Implement automated workflows for real-time, personalized omnichannel campaigns across all channels i.e email, mobile, web, branch, paid media.

· Experience with Salesforce Loyalty Cloud is a plus, particularly for loyalty and retention campaigns.

Professional Experience:

· 3+ years of Marketing Data Management, Campaign Management and Delivery experience with segmentation strategy

· Solid CRM experience and understanding of marketing campaign concepts and best practices

· Solid experience in complex multi-audience campaigns design, development, execution and measurement.

Preferred Qualifications:

· 3-5 years of experience in Salesforce Data Cloud (CDP) and it's integration with Marketing Cloud, Loyalty Cloud and CRM.

· Strong expertise in segment creation, activation, and automation for omnichannel marketing campaigns.

· Hands-on experience with Salesforce Marketing Cloud & Journey Builder. Knowledge of Loyalty Cloud and CRM is a plus.

· Knowledge of data engineering concepts, zero-copy data access, and cloud-based data integration.

· Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Sans Objet