Uber B2B Content Marketing Manager 

United States, West Virginia 

229465511

What You'll Do

• Own and execute content strategy for assigned audience-first campaigns, ensuring alignment with business objectives, demand generation goals, and customer needs
• Shape and refine messaging frameworks, storytelling, and narratives that enhance Uber for Business’ brand positioning and ensure consistency across content assets and campaigns
• Develop and produce high-quality content assets (e.g., articles, ebooks, customer stories) that drive awareness, engagement, and conversion across the marketing funnel
• Balance hands-on content execution with production oversight, managing freelancers and/or agencies to ensure high-quality, scalable content
• Identify content gaps and opportunities, leveraging insights from internal stakeholders, market trends, and campaign performance to refine content strategy
• Collaborate on a campaign-specific calendar, ensuring alignment to show major content initiatives, product launches, and/or seasonal trends
• Collaborate cross-functionally with teams like demand generation, product marketing, sales, legal, and creative to ensure content effectively supports acquisition, engagement, and retention efforts and adheres to style guidelines

Basic Qualifications

• 4+ years of experience in B2B content marketing, content strategy, or a related field, with a track record of executing and managing content within marketing campaigns
• Experience developing messaging frameworks and adapting content to different audience segments, industries, or use cases
• Strong writing and editorial skills, with the ability to craft compelling content and provide editorial direction across multiple formats and channels like web, email, and social media
• Proven ability to manage content workflows, balancing self-execution and oversight of freelancers and agencies
• Show an understanding of the sales process/lifecycle to be able to identify where and how content can aid in sales and marketing goals
• Some familiarity with content performance analysis, with the ability to apply insights to improve content strategy (even within data constraints)

Preferred Qualifications

• Bachelors degree
• Organized and detail-oriented, with the ability to manage multiple projects and deadlines
• Experience in creating sales enablement materials, such as one-pagers, case studies, or pitch decks
• Strong copywriting and copyediting skills, with an eye for detail
• Experience collaborating on organic social media strategy and/or managing design or video production workflows with agency or creative partners
• Experience ensuring content aligns with brand guidelines and editorial standards
• Project management skills and successful stakeholder coordination

For New York, NY-based roles: The base salary range for this role is USD$130,000 per year - USD$144,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD$130,000 per year - USD$144,000 per year.