EY CBS - BMC Content Services Strategy-Assistant Director 

India, Kerala, Kochi 

229312741

Your key responsibilities

• Understand business priorities and audience expectations to shape tailored content strategies
• Translate complex requirements into compelling narratives that align with business goals and brand voice
• Demonstrate strong research capabilities and a deep curiosity to explore new topics, industries and trends to inform content strategy
• Build tailored LinkedIn strategies, leveraging platform best practices to deliver high impact thought leadership content with distinctive points of view
• Act as a strategic partner to senior leaders and cross-functional teams, guiding content decisions that drive business outcomes
• Drive the delivery of high-quality, market-leading content services across multiple formats and platforms
• Interpret data and report success metrics using decks and dashboards to communicate performance insights and inform strategy decisions
• Create external and internal B2B content, including newsletters, mailers, EY news articles, videos, posters, flyers and brochures
• Edit content to ensure quality, consistency and alignment with organizational purpose and editorial strategy
• Repurpose and adapt content to suit different channels and audience segments
• Provide content and editorial management support for high-visibility EY programs and campaigns
• Review work of other writers and editors, and provide objective unbiased feedback

Skills and attributes for success

• Astute understanding of content strategy and principles, evolving digital communications, and business sensibility
• Excellent communication (comprehension, verbal and written) and interpersonal skills with the ability to communicate and persuade
• Proficient in building relationships of confidence and trust with all senior partners
• Strong analytical mindset with the ability to interpret data and deliver clear, actionable insights
• Awareness on market trends, developments and best practices in the content space
• Adept in creating engaging, inspiring and persuasive B2B content
• Ability to understand and articulate complex business ideas in an engaging, audience-friendly style
• Exceptional attention to detail

To qualify for the role, you must have

• Bachelor’s or master’s degree in English literature or mass communication
• At least 12 years of related experience

Ideally, you will also have

• Experience in agencies, publishing houses, large corporate environments or Big Four firms
• Aptitude and willingness to continually expand your core skillset

Technologies and tools

• Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-Xchange
• Familiarity with platforms such as LinkedIn, Adobe Analytics, Hootsuite and others is a plus
• Knowledge in Project Management tools and methods

What we look for

• Great at strategizing and understanding requirements
• Love writing and have a way with words
• Are good at writing about topics EY writes about
• Are already aware of what EY is and what we do
• Can create content that aligns with an organization's purpose and editorial strategy
• Skilled at interpreting data dashboards and using presentation tools to communicate insights effectively and support reporting needs
• Have created content for ads, brochures, magazines, flyers, websites, videos, blogs and social media
• Have written for people in different age groups and occupations and at different levels in the organizational hierarchy
• Have worked with global clients
• Are comfortable writing about complex business ideas and concepts
• Have written for C-suites and boards
• Understand complex business concepts with ease
• Are outstanding at grammar, usage and convention
• Creativity and problem skills, high levels of resourcefulness
• Focused on continuous learning and improvement
• Ability to work in a fast-paced, timeline-driven environment – managing multiple projects and stakeholders simultaneously
• Team player with the ability to build strong, trusted relationships with vendors, colleagues and internal clients across functions and geographies

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
• Success, as defined by you : We’ll provide the tools and flexibility, so you can make a meaningful impact, your way
• Transformative leadership : We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.