JPMorgan Marketing Strategy Lead Vice President 

United States, Delaware, Wilmington 

224190888

Job Responsibilities:

• Collaborate with stakeholders to gather business and technical requirements for marketing automation initiatives.
• Design and develop Salesforce Marketing Cloud solutions using the most up-to-date SFMC tools and technologies.
• Implement and configure marketing cloud automation journeys, email campaigns, landing pages, and personalized content.
• Develop and maintain data integrations between Salesforce Marketing Cloud and other CRM systems, databases, or third-party applications.
• Troubleshoot and resolve complex technical issues related to Marketing Cloud solutions.
• Optimize and improve the performance of marketing campaigns through A/B testing, personalization, and journey optimization.
• Stay up-to-date with the latest Salesforce Marketing Cloud releases, features, and best practices.
• Provide technical guidance and support to the marketing team, ensuring successful execution of marketing campaigns.
• Monitor system performance, identify potential bottlenecks, and recommend solutions for improvement.
• Collaborate with cross-functional teams to lead continuous improvements in marketing automation strategies.

Required qualifications, capabilities, and skills:

• 4+ years of experience and a Bachelor’s degree in Computer Science, Software Engineering, or a related field.
• Extensive experience as an SFDC Marketing Cloud Developer or a similar role.
• Strong knowledge of Salesforce Marketing Cloud functionalities, including Journey Builder, Email Studio, Automation Studio, Contact Builder, Content Builder, and Mobile Studio.
• Solid Experience and knowledge of SF CRM systems.
• Proficiency in Salesforce Marketing Cloud's scripting language (AMPscript), SQL, and Soap/REST APIs.
• Solid understanding of marketing automation concepts, best practices, and industry standards.
• Experience with HTML, CSS, and JavaScript.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Preferred qualifications, capabilities, and skills:

• Salesforce Marketing Cloud certifications (such as Marketing Cloud Email Specialist or Marketing Cloud Consultant).