JPMorgan Push Notifications Channel Strategy -Vice President 

United States, Ohio, Columbus 

222128048

As a Push Notifications Channel Strategy lead on the Performance Marketing team, you will lead the enabling and scaling of this mobile channel and will be responsible for executing the work streams identified to establish this channel. You will be setting up communication forums with our product, technology, and line of business partners, and formalizing the processes around strategy, intake, and governance.

Job Responsibilities:

• Develop and implement push notification strategies to increase user engagement and retention.
• Execute the strategy, intake, and governance of the push notification marketing channel.
• Identify, document, train, and enforce the intake process, including campaign evaluation for channel access. Partner with Marketing Execution to ensure flawless campaign deployment.
• Develop and enforce governance and contact management rules.
• Establish and run forums for campaign review, best practices, and channel exceptions.
• Document and enforce push notification channel strategy guidelines.
• Stay up-to-date with industry trends and best practices in mobile and push notification marketing.
• Act as the key point of contact for all items related to controls, legal and compliance.
• Determine channel KPIs and operational metrics for reporting and optimization.
• Partner with data and analytics teams to create performance and reporting dashboards.
• Collaborate with email and owned media marketing teams across the Channel Strategy & Optimization function to define and scale omnichannel customer journeys.

Required qualifications, capabilities and skills:

• minimum 7 years of marketing experience, with expertise in push notification, mobile and/or email marketing.
• Proven experience in setting up and evolving new operational processes.
• Exceptional verbal and communication skills.
• Exceptional analytical, problem-solving, and planning skills with attention to detail, organization, and the ability to manage various timelines.
• Strong at developing partnerships that influence change; recognized as a team player and works well collaboratively.
• Ability to navigate obstacles and stay focused.
• Strong project management skills.
• Proficient in Microsoft Suite (Word, Excel, PowerPoint)
• Highly adaptable, curious, and possessing a growth mindset.
• Ability to think both analytically and creatively when planning and problem-solving.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Preferred qualifications, capabilities and skills:

• Experience working within a large, matrixed organization or across business functions.
• Strong understanding of push notification platforms and tools.
• Solid experience with Tableau is a plus.
• Demonstrated experience in financial services industry.