Td Bank Associate Marketing Manager SEO & Content Canada, Ontario, Toronto 213602662
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Job Description:
DEPARTMENT OVERVIEW:
JOB DESCRIPTION AND ACCOUNTABILITIES:
Manage the execution, optimization and performance of digital marketing programs, delivering subject matter expertise in organic search and onsite content strategies, insights generation, measurement and reporting.
Leverage consumer insights to develop always-on onsite content (e.g. digital ads, videos, targeted and personalized messages).
Focus on public sites and consider the entire digital consumer journey and ensure content integration points are optimized across channels, including social and mobile.
Analyze SEO performance and look for ways to continually optimize and drive the business forward.
Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance.
Produce and manage keyword research, technical, content and SEO audits - analysis and optimization recommendations.
Support development of onsite optimization and personalized onsite experiences.
Engage with agencies, vendors and key internal partners to deliver best-in-class SEO strategies and programs.
Partner with Marketing Planning, Digital Channel and the Business to deliver on the aggressive sales goals and digital sales objectives for the businesses.
Support development, execution and delivery of content on external sites as required.
Contributes to integrated marketing strategies and plans, including annual forecast.
Ensure compliance with TD process and governance control requirements.
Contributes insights on performance and reporting of results for all SEO and content, relative to YoY and forecast.
Manage SEO and always-on content marketing budgets.
Stay on top of industry trends and all applicable technologies, including developments in SEM, Social Media, SEO, Display and online consumer behavior.
QUALIFICATIONS
Minimum of 5 years of experience in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution.
Experience managing performance marketing campaigns through digital, focusing on SEO and driving performance through digital experiences.
Experience managing content development, content strategies, producing and managing agile content and guiding agency partners in the production of content, in responsive and mobile environments.
Experience engaging in agency and vendor relationships.
Experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.
Exposure to developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
Exposure to utilizing digital marketing technology to drive personalized and targeted experiences across touch points in owned digital channels.
Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.
Business acumen: strategic thinking, business process development, analytical and problem-solving skills.
Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing. re-evaluation of priorities.
Strong impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.
Understanding of financial product offerings would be an asset.
University or Post-Secondary education in Business and/or
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
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