This role requires someone to take on the responsibility of creating and executing the Netflix consumer retail strategy for DACH based on the Netflix originals content slate.
Job Description (Objectives)
Foundation & Strategy: Laying out the strategy through DTR and/or retail development and continue building retailers relationship
Management & prioritization: Inform retailers about Netflix upcoming content, products and provide necessary tools for them to increase sales performance of Netflix products
Revenue maximization: Analyze and scale business opportunities through category analysis, as well as identifying key revenue drivers throughout the year
Planning & Trade Marketing: Plan the launch-to-market programs as well as potential cross-category retail activations with key stakeholders both retailers and licensees
Cross-functional support: create and leverage best-retail practices from other countries/regions - UCAN, LATAM, APAC and EMEA into local market and vice-versa
What we are looking for
Demonstrated, 8+ years of experience in the retail industry with F&B brands and/or content IPs, with proven results
Ownership of relationship with retailers across buying, marketing and category management, solid retail network
Knowledge on operational marketing / omnichannel approach
Agile, goal-oriented, driven to succeed and always up for a challenge
Data performance analysis
Cross-functional teamwork knowledge, how to navigate and connect the dots
Retail business knowledge across different tiers from Mass-market, speciality to online
Trade marketing and retail activations experience
Passion for innovation
Proactive and creativity at its core
Entrepreneurial and fast-growing competency
Adaptable to multiple changes and speed
A natural and deep affection for film, television and or brands
Deep engagement competency and ability to work with multiple, disparate stakeholders to achieve the best outcome for Netflix. You can read more about our company culture