Teva Sr Director Global Launch Readiness 

United States, New Jersey 

210804405

Key responsibilities include:

• Leadership of Global Launch Readiness Group. This role will be responsible for establishing and leading a Global Launch Readiness Team, dedicated to strategically and successfully bringing a portfolio of global products to markets around the world. Effective leadership of this team will require a mastery of the full late-stage pipeline and the leadership of the individual Global Brand Leads according to a vision for global market and brand shaping.
• Leadership with External Partners. The Launch Readiness Team Leader will collaborate with external partners, where appropriate. This may include representing on key joint committees.
• Global Brand Strategy & Development. This includes brand elements such as naming, logo, colors, and development of the brand book.
• Global Brand Planning. Each late-stage program will require a strategic, executable Global Brand Plan. This includes brand shaping such as segmentation, product messaging, positioning, and strategy.
• Leadership of Global Brand Team(s). This role will be responsible for leading matrixed cross-functional and cross-regional brand team(s) to drive launch strategy.
• Agency On Boarding and Strategic Direction. This includes selection of Agency of Record (AOR) and leading the strategic direction of AOR
• Messaging & Positioning. Lead AOR and global market research to determine optimal approach to messaging and positioning.
• Global promotional campaign. In conjunction with AOR and Global Brand Team, build global promotional campaign to be delivered to regions.
• Global Market Access/Reimbursement. Build a global approach to pricing and reimbursement, including guidance to the regions to ensure alignment with brand global strategy. Build reimbursement framework and global value proposition. Inform pricing guidance.
• Market, Patient, Competitive, and Reimbursement Landscape Expertise. This role requires robust patient, market, competitive, and reimbursement understanding to inform brand strategy, business case analysis, and Go-to-Market launch plan. Collaboration with the Global Insights & Analytics team is essential to mastering the commercial landscape, including competition, patient journeys, unmet needs, and reimbursement.
• Collaboration with Regional & Cross-Functional Leadership , including partnership with R&D, Medical, Regulatory, Global Insights & Analytics, and coordination with regions to ensure the brand’s global vision is executed consistently around the world.
• Regional/Country Sequencing. Prioritize key regions/countries and determine launch sequencing.
• Budgeting and Planning. Build and manage planning budget(s) to execute key strategies.
• Manage Strategic External Partnerships . Lead marketing components of external collaborations
• Manage annual business planning processes including Brand Planning, Long Range Planning, Portfolio Review, and Annual Operating Planning.

Education and Experience:

• BA/BS required; advanced degree preferred.
• Minimum 15 years of experience in the healthcare or pharmaceutical industry, with a minimum of 5 years of global marketing experience (Regional experience may also be considered)
• Leadership experience managing a team.
• Strong experience launching new therapies.
• Experience leading global brand teams to drive pre-launch and launch strategies.
• Experience leading cross-functional teams including Operations, R&D, Regulatory, Medical, Commercial Insights)
• Experience in brand planning
• Experience managing Advertising Agencies
• Ability to partner with R&D and Regulatory to bring asset to market

Business and Leadership Skills:

• Highly collaborative with experience working closely with Regional Leadership, Project Leadership, and other R&D functions.
• Strong communication and presentation skills; Executive level presence.
• Ability to lead cross-functional partners without direct reporting structure.
• Mastery of the development of brands and brand strategy, including positioning, segmentation, and branding for pipeline assets.
• Excellent problem-solving and analytic skills
• Strong organization skills and the ability to manage multiple concurrent projects.
• Ability to thrive in cross-functional, fast-paced environment.

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