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Netflix Consumer Products Merchandise Strategy Development Lead United Kingdom, England, London 209209861
23.06.2024
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Essential Responsibilities
- Develop actionable plans that maximize business potential for our key set of CP titles in EMEA with a focus on growth, e.g. bringing in new audiences, unlocking new categories or major partnerships
- Ensure clear prioritization of efforts and resources across title priorities and partners to maximize title’s merchandise impact for EMEA, including driving trade-off discussions.
- Communicate and collaborate cross-functionally to drive alignment and potential amplification.
- Ideate meaningful merchandisable moments (e.g. unique themes, digital/social strategies) for our title priorities to generate business with clear business rationale, consumer proposition, actionable insights/thought-starters, etc.
- Develop strategic partner-facing material to deliver the clearest business proposition and drive the most impactful narratives. Provide ongoing guidance, thought partnership (Tier 1 pitches, retail buyer meetings), and recommendations to regional stakeholders and ensure alignment across highest priorities.
- Partner with EMEA CP team, Finance & Strategy, content, and marketing to identify titles with CP potential.
- Thought-partner to EMEA CP from a title brand / talent management perspective. Ensuring partner selection and creative execution of CP programs align with broader title brand DNA and talent expectations.
- Manage alignment communications cross-functionally across EMEA CP team and in-region internal stakeholders
- Work with CP marketing to integrate our products into broader title campaigns led by MSD title lead & cross-functional teams
Basic Qualifications
- 10+ years of experience in brand management, brand/mktg strategy and/or franchise development (pan-EMEA preferred)
- Experience in consumer products (incl. licensing and retail)
- Entrepreneurial mindset. Experience in consulting or agency capacity
- Has a track record of building brands, marketing campaigns and/or franchises that connect consumers to brands and create a passionate following
- Experienced in a pan-EMEA role. Deep understanding of market-specific nuances.
- Ability to analyze multiple data inputs and formulate strategies and recommendations
- A cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals
- Is an effective collaborator in a fast paced, multifaceted environment. We typically have multiple launch campaigns happening at once.
- Experience and appropriate discretion working with Content teams and Talent
- Analytical, uses trends and insights to inform decisions & approach
Desired Skills
- Strong passion for entertainment properties, with knowledge of the competitive landscape
- Has a track record of building and commercializing brands
- Ability to analyze multiple data inputs and formulate strategies and recommendations
- A cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals
- Is an effective collaborator in a fast paced, multifaceted environment. We typically have multiple launch campaigns happening at once.
- Experience and appropriate discretion working with Content teams and Talent
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