Citi Group Marketing Program Lead – Credit Line Increase - C13 VP JACKSONVILLE 

United States, Florida, Jacksonville 

207647914

Responsibilities:

• Lead and manage Credit Line increase campaigns across all Branded Cards products with multiple high-priority strategic, executional, and transformational initiatives tied to Credit Line Increase (CLI)
• Collaborate on creative strategy across direct mail, email, and digital channels. Engage creative agencies to drive frequent development and testing of new creative concepts to identify winning creatives and combat marketing fatigue. Ensure marketing positioning aligns with key product RTBs and design targets, and threads through consistently across channels.
• Manage control and audit requirements in campaign process to ensure flawless execution.
• Own reporting of campaigns and marketing metrics for all channels to leadership and broader organization
• Directly interact with senior leadership, Brand Partners, and Third-Party Agencies and needs to demonstrate strong project management and program governance skills, with a high attention to detail and excellent time management skills.
• Partner with cross functional teams to assess performance of recent tests, identify new champion strategies, and make roll-out decisions in a timely and disciplined manner.
• Partner with channel leads to ensure consistent and relevant value proposition for the product, based on customer needs and behaviours, is thread throughout the customer lifecycle.
• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency
• Partner with Lending stakeholders and oversee customer research and ensure insights are used to inform marketing strategy.

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
• Self-motivated with a passion to transform the Citi Cards business.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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