Boston Scientific Principal Marketing Manager - Corporate Accounts 

United States, Minnesota, Arden Hills 

193317189

Your responsibilities will include:

• Strategic Marketing Leadership: Lead the development and implementation of ICTx messaging for strategic accounts, setting Boston Scientific apart in key health systems.
• Product Commercialization: Develop and implement comprehensive commercialization plans for new product launches, ensuring seamless integration into strategic accounts.
• Expertise in Coronary Therapies and Structural Heart: Act as the go-to expert on Coronary Therapies and Structural Heart value initiatives, ensuring these offerings are integrated into Boston Scientific’s broader corporate solutions.
• Value Proposition & Differentiation: Design creative and high-impact strategies to showcase the unique value of Boston Scientific, focusing on differentiation within strategic accounts.
• Targeted Value Messaging: Develop and deliver economic value messaging for key decision-makers, including supply chain leaders and cardiovascular service line administrators, driving adoption and growth.
• Multichannel Engagement: Build and execute robust multichannel engagement plans, reaching administrative customers through web, email, social media, CA sales, and advisory boards.

Required qualifications:

• Minimum of a bachelor’s degree
• Minimum of 7 years in marketing, consulting, or related fields, with 5+ years in medical device marketing.
• Skilled at gathering customer insights to create impactful messaging, collaborating with sales, and executing initiatives effectively.
• Demonstrated experience in developing marketing tools that go beyond traditional features and benefits, creating meaningful differentiation.
• Excellent project management, organizational, and quantitative skills.
• Up to 20% domestic travel.

Preferred qualifications:

• MBA or Master’s preferred.
• Experience in economic value messaging.
• Ability to think creatively and challenge the status quo.
• Proven ability to lead cross-functional projects and influence senior leaders.
• High motivation and a proactive mindset, with the ability to lead and influence cross-functional teams.
  

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.