Adidas SENIOR MANAGER BRAND COMMUNICATIONS 

Portugal, Porto 

193022350

KEY RESPONSIBILITIES

• Act as partner to horizontal and BU functions in developing marketing and communication plans that drive the brand and lead to effective communication activities
• Manage development of short and long-term communications strategy based on the global SBP and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives (including paid media strategy & planning)
• Create comprehensive action plans for all brand communications projects with the aim to maximize brand exposure while maximizing efficiencies
• Facilitate and coordinate sports marketing athlete integration into campaign activations strategies and plans
• Remain up-to-date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular
• Identify communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and Retail
• Manage global and local agencies across projects and activities: agency briefing process and development of concepts and creative toolkit
• Manage and guide agency towards creative concept that meets objectives and works across disciplines, global media strategy and global markets
• Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards, including MWB planning & ownership
• Design and monitor global communications plan and benchmark the progress in the brand perception in markets
• Design post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports
• In charge of the management of communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind

AUTHORITIES

• Limited Representational Authority (i.A.)

KEY RELATIONSHIPS

• Brand adidas: Brand Management
• Brand adidas: other BUs Brand Marketing
• adidas Local Markets
• adidas Finance / Controlling
• adidas Procurement
• Creative Agencies
• External partners

KNOWLEDGE, SKILLS AND ABILITIES

• Strong interpersonal/communication skills and high level of strategic thinking
• Broad experience in marketing communications, campaign development and execution
• Deep-rooted understanding of an ever-changing marketing landscape and advanced experience in project management
• Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: Media, PR, Retail, Communications, Social & Digital
• Broad understanding of and passion for the sports and fashion/entertainment industry
• Excellent presentation and organizational skills

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus
• 6+ years’ industry and / or relevant work experience
• Fluent written and spoken English language skills