ATT Director Technical Product Management Web Sales 

United States, Texas, Dallas 

188021561

About AT&T:Job Overview:

Join AT&T to redefine connectivity and transform digital experiences for millions. As the Director of Technical Product Management (Web Sales), you will lead the technical product organization within the Consumer Technology eXperience (CTX) team, driving digital transformation and creating innovative, data-driven customer experiences across multiple channels. This role is based in Dallas, TX, and requires office presence 5 days per week, with relocation support available.

The Director of Technical Product Management (Web Sales) will play a critical role to spearhead the technical product organization that strategize and create simple and differentiated Digital Experiences that enable Digital teams to deliver highly personalized, data-driven customer experiences, driving engagement and maximizing impact. This role requires a strategic product leader with a strong technical background, deep expertise in product management, and the ability to align product development with business goals.

Strategic Planning and Vision

• Establish and articulate a clear vision, strategy and OKRS for Digital Product Management, aligning it with the company's long-term strategic, digital goal, and business objectives (BHAGS)
• Work closely with marketing growth org, CX, data insights, technology partners, and business leaders to establish a product strategy and roadmap that accelerates Digital transformation and drives operational efficiency
• Monitor industry trends and emerging digital product strategy and capabilities, evaluating their potential impact and applicability to the digital experiences.
  

Team Leadership and Development

• Lead, mentor, and grow a high-performing team of product managers, UX designers, data analysts, fostering a culture of innovation and continuous improvement.
• Provide technical product guidance and mentorship to team members, aiding in their skill development and career advancement.
• Establish clear goals and expectations for the team, ensuring accountability and delivering results on time and within budget.
• Work with cross-functional teams, including product, IT, and marketing, to align and integrate Digital Product vision and roadmap with broader business strategies and goals.
  

Technical Product Management

• Translate the customer problems, OKRs, challenges, and goals of marketing teams into product and design solutions, requirements, launch plan and scalability plan.
• Own the definition, design, development, and deployment of Product capabilities on a scale. Overseeing product development from the concept to distribution phase.
• Work closely with Business, Customer research teams and design teams on tests and learn approach to create the differentiated product capabilities. Evaluating prototypes and improving product effectiveness.
• Communicate and co-design the product solutions with business partners and Engineering organization
• Managing budgets for the teams and prioritizing product opportunities while staying budget friendly.
• Adherent to common tools and processes for product management and deployment
• Continuously monitor and evaluate the performance of product solutions, identifying areas for improvement and driving product effectiveness.
• Promote the adoption of best practices in product development, including Agile methodologies, Innovative solutions and Outcomes focused teams.
• Define and manage product KPIs at all levels.
• Ability to navigate the complexities of managing multiple stakeholders in a matrixed and complex organization, ensuring alignment and execution of critical initiatives.

Experience and Background

• Over 15 years of experience in technical product management on ecommerce, including 10+ years in developing product strategy, roadmap and technical requirements for digital and .com
• Over 10 years of experience managing digital KPIS and OKRs including CSAT, ARPU, Conversions, Growth and Innovation.
• Proven experience with building Digital capabilities using latest technology, data insights and AI/ML driven recommendations.
• Demonstrated experience in shaping technical product vision, strategy and roadmap. Reviewing architecture and utilizing data insights. Proficient in designing and implementing solutions from inception to production and ongoing support.

Leadership and Strategic Skills

• Demonstrated exceptional leadership and team-building abilities, with a proven track record of managing high-performing product and design teams and overseeing other managers.
• Adept at fostering a collaborative and innovative work environment, driving team performance, and achieving organizational goals.
• Strong strategic thinking and problem-solving abilities, with a focus on delivering business value.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with technical and non-technical stakeholders.
• Proven ability to manage multiple priorities in a fast-paced, dynamic environment.
  

Key Performance Indicators (KPIs)

• Revenue Growth and ARPU: Increase ARPU and overall revenue by optimizing product bundling and digital sales flows.
• Conversion Rates: Boost conversion rates for critical customer journeys, such as broadband upgrades and wireless plan bundling.
• Customer Satisfaction Score (CSAT): Enhance CSAT by delivering a seamless and intuitive digital experience.
• Task Completion Rate: Improve the percentage of customers successfully completing tasks like service sign-ups, plan changes, and checkout.
• Effort Scores and Wayfinding: Reduce customer effort and enhance navigation, ensuring frictionless user experience.
• Call Deflection: Lower call center volume by promoting self-service options and digital support tools.
• Stakeholder Alignment: Foster collaboration across diverse stakeholder groups, ensuring shared accountability and efficient execution.
• Digital Adoption and Engagement: Drive higher usage of digital features, ensuring .com is a comprehensive solution for customers.

Skills and Proficiency

• Proven experience in digital product management, preferably in a leadership role.
• Strong understanding of e-commerce, digital transformation, and omnichannel strategies.
• Excellent stakeholder management skills with the ability to navigate complex, matrixed organizations.
• Demonstrated success in driving revenue growth and improving customer engagement through digital channels.
• Strong analytical skills to measure and improve key performance indicators.
• Exceptional communication and leadership skills.
• Strong understanding of digital products and trends including SEO, Discovery, tools, ecommerce, payments, cart and checkout, technology stacks, and personalization technologies.
• Proficiency in data analytics, machine learning, and AI-driven marketing solutions.
• Strong knowledge of web technologies, mobile platforms, and digital marketing ecosystems.
• Expertise in modern software development practices, including Agile, DevOps, and CI/CD.
• Expertise in design technologies, customer success and product innovation.

Our Director- Technical product management, Web – Sales earns between $191,400.00-$287,200.00 USD Annual, not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected.
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
  

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. Relocation is offered.

USA:TX:Dallas / Two AT&T Plaza (211 S Akard St) - Dat:211 S Akard St

Salary Range:

$191,400.00 - $287,200.00

AT&T is a fair chance employer and does not initiate a background check until an offer is made.

04/09/2025