Your responsibilities will include:
- Lead, develop and execute global RFA marketing strategies for launching new platform technology – near-term focus on US with long-term global expansion.
- Develop core marketing strategies to drive business objectives, including market analysis, segmentation, customer targeting, product positioning and messaging as well as pricing and economics.
- Lead the development and implementation of promotional and educational assets to communicate product positioning and messaging to customers and sales in collaboration with broader marketing team and cross-functional partners.
- Lead and maintain a comprehensive market and competitive intelligence framework to monitor and respond to competitors' strategies, products, market activities, and performance to maintain a clear, differentiated value proposition in marketplace.
- Collaborate with and support the US sales and commercial organization; spend time in the field understanding commercial dynamics, building sales and customer relationships and gathering actionable insights to inform and evolve marketing strategies.
- Partner with Sales Training to create a field-focused training program to ensure rep understanding of the technology – differentiation, effective selling and account targeting.
- Support regional marketing partners with future RFA product launch plans that ensure consistent global strategy.
- Partner with Medical Affairs to support and advance Key Opinion Leader and industry conference strategies to deepen physician engagement and advocacy including execution of supporting events and initiatives.
Required qualifications:
- Bachelor’s Degree required
- 5-7+ years of medical device marketing experience
- Strong business acumen, experience with market and revenue modeling
- Demonstrated ability to lead and influence cross-functional teams
- Demonstrated ability to independently manage all aspects of product development and commercialization
- Develop and maintain strong relationships with key customers and the sales team – gathering insights to inform marketing strategies
- Excellent communication and interpersonal skills
- Ability to travel up to 30%, to include international travel
Preferred qualifications:
- MBA preferred
- Upstream and downstream marketing experience
- Experience with peripheral interventions products and customers
- Outstanding customer service skills, both internal and external to the organization
- Capital equipment product launch experience
Work Mode:
- At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Visa Sponsorship:
- Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.