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Netflix Coordinator Film & Series Marketing - Japan, Tokyo 174471042
23.06.2024
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Responsibilities:
- Develop, lead, and execute unique and conversational title campaigns that place Netflix in the middle of the cultural zeitgeist.
- Serve as creative lead for these campaigns from print/OOH, trailers/AV/Social, events/activations to non-traditional headline-grabbing creative.
- Align with the Japan marketing strategy to establish Netflix's brand image within the Japanese market through campaign activities.
- Work alongside other marketing functions (Social Marketing, Marketing Partnerships, etc.) to build impactful campaigns that demonstrate our values and ingrain us in Japanese culture.
- Partner with and act as the main point of contact for local creative and media agencies to bring campaigns to life
- Partner with and act as the main point of contact for marketing communications with local talent agencies and production companies to share our campaign strategies and to execute the campaign.
- Work with and serve as the liaison between internal cross-functional teams (such as Content, Publicity, Product, etc.), ensuring that all aspects of a title campaign are cohesive across all lines of business.
- Be part of our Dream Team to help Netflix better understand the needs and shifting cultural landscape of Japan.
- Continue to innovate and push to think of the best media strategies for Netflix.
Qualifications:
- A seasoned creative exec/marketer with a minimum 5 years of experience in building strategic and creative consumer marketing campaigns, preferably at a streamer, network, or studio with a background in entertainment or for a global lifestyle brand that intersects with Japanese entertainment and culture (TV, film, gaming, sport).
- A natural leader, team player, and project manager; you are a selfless, collaborative marketing professional who will go beyond your roles to get great work done.
- Passionate about great stories. You can talk on and on about your favorite shows, genres, and creators you admire in your life.
- A proven track record of building impactful, world-class creative campaigns that connect with audiences and break through the cultural zeitgeist. We are not only building campaigns, we are transforming our properties into culturally relevant brands.
- Knowledge and experience in building and executing strategic media strategies.
- Inherently bold and comfortable with risk-taking.
- Strong presentation, prioritization, and decision-making skills.
- An entrepreneurial mindset. This person should be a proactive self-starter, who is not afraid to get their hands dirty and wear multiple hats.
- Passionate and curious about all aspects of Netflix and the Netflix business at large.
- Written and Verbal fluency in the Japanese language is required.
- Fluency in the English language is preferable.
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