GE HealthCare Director Contrast Media Injectors & Portfolio 

Mexico, Mexico City 

173822188

Key Responsibilities:

• Strategic Brand Leadership: Develop and implement long-term marketing strategies for both existing and new products, ensuring market differentiation and strong competitive positioning.Lead and drive cross-functional annual strategic planning process.

• Launch Excellence: Oversee the successful launch of new products, including pre-launch preparation, go-to-market strategies, and execution across all channels.

• Lifecycle Management: Manage the full product lifecycle, including market penetration strategies, promotional campaigns, and post-launch optimization.

• Team Leadership: Lead and mentor the marketing team, including Marketing Managers and Assistant Product Managers, fostering a high-performance culture.

• Cross-Functional Collaboration: Partner with sales, medical affairs, market access, and product development teams to ensure strategic alignment and execution.

• Market Insights and Analytics: Utilize market research, competitive intelligence, and sales performance data to guide marketing strategies and adjust as necessary.

• Budget and Resource Management: Oversee the marketing budget and resource allocation to maximize return on investment (ROI).

• Forecasting: Oversees creation of product forecasts for new product launches and works cross-functionally tomeet market demands.

• Stakeholder Management: Present marketing strategies and performance updates to senior leadership and key stakeholders.

• Compliance: Ensure all marketing initiatives are compliant with regulatory standards and company policies.

• Leads therelevant segmentsof the LTS annual processcreating the strategylinked directly to customer insights, market data, voice of customer researchthat drives the strategic direction ofthe portfolio.

Key Capabilities:

• Technical and clinical marketing and ability to translate clinical unmet need into strategy

• Incorporate of advocacy and engagement strategy into marketing plans

• Ability to manage competing prioritiesfor a complex team

• ROMS and ROI for marketing

Qualifications:

• Bachelor’s degree inScience, Social Sciences, Marketing, Business, or a related field; MBA preferred.

• + years of pharmaceutical marketing experience, including product launch and brand management.

• Strong strategic thinking, financial acumen, and excellent communication skills.

• Ability to manage complex projects with multiple stakeholders in a fast-paced environment.