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Google Director Performance Media Lab Global United States, California, San Francisco 172392811
01.07.2024
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Info Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA.Note: By applying to this position you will have an opportunity to share your preferred working location from the following:.
- 18 years of experience managing digital direct response campaigns, and managing client/agency teams.
- Experience with B2C and B2B audience targeting tactics, including subscription and in-app related tactics.
- Experience delivering direct response solutions that result in measurable growth.
- Experience working with the Google Ads stack.
Preferred qualifications:
- Experience leading customer experience testing and optimizations throughout the customer journey (e.g., ad creative, ad placement, offline attribution, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc.).
- Experience leading complex technical projects, including ability to translate marketing needs into technical requirements.
- Experience in direct response media globally.
- Knowledge of measurement approaches (including MMM/MMT, attribution, and sales/LTV performance drivers), ad tech operation fundamentals, data/targeting vendors, and the broader media landscape.
- Ability to leverage the Google Ads stack in a future-forward manner rooted in privacy-preserving technologies.
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