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Google Director Performance Media Lab Global 
United States, California, San Francisco 
172392811

01.07.2024
Info Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA.Note: By applying to this position you will have an opportunity to share your preferred working location from the following:.
Minimum qualifications:
  • 18 years of experience managing digital direct response campaigns, and managing client/agency teams.
  • Experience with B2C and B2B audience targeting tactics, including subscription and in-app related tactics.
  • Experience delivering direct response solutions that result in measurable growth.
  • Experience working with the Google Ads stack.

Preferred qualifications:
  • Experience leading customer experience testing and optimizations throughout the customer journey (e.g., ad creative, ad placement, offline attribution, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc.).
  • Experience leading complex technical projects, including ability to translate marketing needs into technical requirements.
  • Experience in direct response media globally.
  • Knowledge of measurement approaches (including MMM/MMT, attribution, and sales/LTV performance drivers), ad tech operation fundamentals, data/targeting vendors, and the broader media landscape.
  • Ability to leverage the Google Ads stack in a future-forward manner rooted in privacy-preserving technologies.