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IBM Demand Generation Professional 
India, Karnataka, Bengaluru 
16954121

24.06.2024

Your Role and Responsibilities
  • Builds and publishes complex end to end programs on Marketo independently, based on specifications
  • Proactively suggests improvements to campaign design
  • Understands Marketing Automation in overall Marketing structure
  • Create, modify and maintain backend code as needed
  • A/B Testing and Optimization
  • Delivers operations reporting and optimization
  • Data management and governance
  • Email deliverability
  • Partners to define and deliver against KPIs
  • Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
  • Represents discipline on transformation projects and key marketing initiatives
  • Executes within Marketo across all Core and Hub requirements
  • Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.


Required Technical and Professional Expertise

  • Marketo / Unica / any Marketing Automation tool knowledge is critical to success in this role
  • Proven experience with SQL/DB2 and node.js
  • Working knowledge of GitHub and GitHub actions
  • A/B Testing and Optimization knowledge is an advantage
  • Email marketing, basic SQL & basic HTML knowledge is an advantage
  • Logical thinking
  • Analytical and data driven
  • Attention to details
  • Good communication and collaboration skills
  • Change and growth-oriented mindset
  • Curiosity and ongoing learning desire.


Preferred Technical and Professional Expertise

  • Understanding Cirrus Server and soon to be ElasticSearch