Your Role and Responsibilities- Builds and publishes complex end to end programs on Marketo independently, based on specifications
- Proactively suggests improvements to campaign design
- Understands Marketing Automation in overall Marketing structure
- Create, modify and maintain backend code as needed
- A/B Testing and Optimization
- Delivers operations reporting and optimization
- Data management and governance
- Email deliverability
- Partners to define and deliver against KPIs
- Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
- Represents discipline on transformation projects and key marketing initiatives
- Executes within Marketo across all Core and Hub requirements
- Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.
Required Technical and Professional Expertise
- Marketo / Unica / any Marketing Automation tool knowledge is critical to success in this role
- Proven experience with SQL/DB2 and node.js
- Working knowledge of GitHub and GitHub actions
- A/B Testing and Optimization knowledge is an advantage
- Email marketing, basic SQL & basic HTML knowledge is an advantage
- Logical thinking
- Analytical and data driven
- Attention to details
- Good communication and collaboration skills
- Change and growth-oriented mindset
- Curiosity and ongoing learning desire.
Preferred Technical and Professional Expertise
- Understanding Cirrus Server and soon to be ElasticSearch