Adidas MANAGER RETAIL ACTIVATION LTD 

Australia, Victoria, Melbourne 

167691819

KEY RESPONSIBILITIES

• Positively communicates and actively demonstrates the Brand Values and NAM Retail Mission.
• Execute creative and impactful in-store activations, ranging from brand focused events to grassroots initiatives.
• Strategically analyze consumer behaviour, market trends, and competitor activities to develop and impellent traffic-driving strategies that increase store visits and footfall.
• Collaborate cross-functionally with brand and performance media, consumer engagement and membership teams to create strategic framework for driving traffic.
• Collaborate with cross functional Retail Marketing teams to translate brand stories into compelling in-store experience that resonate with the consumer.
• Implement improvements based on data driven insights to drive continuous optimization and results.
• Lead the creation and execution of innovative in-store activations that demonstrably increased foot traffic and brand engagement.
• Develop data-driven strategies that measurably boosted store visits and sales. This includes market research, competitor analysis, and collaborating with media and advertising teams.
• Implement successful CRM strategies to segment and target customers, resulting in higher engagement and retention.
• Organize and executed grassroots events that fostered community engagement and brand advocacy.
• Establish established KPIs and metrics to measure the success of your retail activations, CRM strategies, and traffic-driving initiatives.

• Regional Directors
• Brand & Performance Media teams
• Brand Experience teams
• Business Units
• Global Activation teams
• Cross functional Retail Marketing teams
• RBO Teams
• Experience in retail operations, consumer behavior and market trends.
• Experience with CRM systems, membership programs and data-drive marketing strategies.
• Proven track record of developing and executing successful in-store activations and traffic-driving initiatives.
• Excellent communication and presentation skills, with the ability to effectively convey brand messaging.
• Strategic thinker with a results-driven mindset, able to analyze data and translate insights into actionable strategies.
• Strong consumer-centric mindset, driving a focus on enhancing the overall consumer experience in retail settings.
• Strategic thinker who can anticipate market trends and adapt strategies accordingly.
• Ability to adapt to changing market trends, consumer preferences and industry best practices.
• Innovative thinker who can introduce new concepts, technologies, and strategies to enhance the retail experience and drive sales growth.
• Excellent MS Office skills
• While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and ability to adjust focus.

• Bachelor’s degree in marketing, Business Administration, Retail Management, or related field.
• Minimum 3 years of experience in retail marketing, brand activation or related roles.
• Strong leadership skills with experience managing teams, providing coaching and development.
• Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts as well as ability to travel up to 20% of the time.