HP Growth Marketer 

United States, Texas, Houston 

166110528

Data Analysis and Insights

• Collect and Analyze Data from various sources (web analytics, email marketing, social, paid advertising, marketing automation platforms & CRM) to identity trends, insights and opportunities for growth
• Utilize statistical techniques to extract meaningful insights and inform strategic decisions
• Evaluate the effectiveness of marketing campaigns and identify areas for improvement
• Leverage historical data to forecast future trends and customer behavior

Campaign Optimization & Experimentation

• Design and execute A/B tests to drive acquisition, improve customer experience and in return drive campaign performance
• Collaborate with cross-functional teams to identify constraints, develop solutions and run experiments across owned, earned and paid channels
• Collaborate with internal teams and external agencies to develop and test new ad creative
• Make data-backed recommendations to optimize spend and improve campaign efficiency.

Segmentation & Personalization

• Use data to segment customers and personalize marketing campaigns
• Collaborate with internal teams to implement personalization across campaigns including website experiences, email, chat and advertising

Market Research and Competitive Analysis

• Collaborate with the insights team, identifying segment specific trends, opportunities, and potential threats
• Analyzing competitors' marketing strategies and tactics
• Gathering and analyzing customer insights to inform marketing strategies

Measurement and Reporting

• Collaborate with data science to develop and implement B2B measurement models
• Create dashboards & reports to communicate results and insights to stakeholders
• Present results, learnings, and recommendations based on program and campaign performance
• Report on the effectiveness of growth experiments and campaigns, iterating based on insights and data.
• Review funnel metrics, identify gaps, and forecast future performance.

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave ( )

Full time

No shift premium (United States of America)

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