Uber Audience Insights & Measurement Manager Uber Advertising 

United States, West Virginia 

160047341

• Lead audience strategy, measurement, research, and learning plans for North America enterprise-level accounts, in support of their campaign objectives and long-term partnership
• Work closely with Audience, Insights and Measurement team-mates, as well as cross-functional partners in Ad Operations, Sales, Partner Solutions, Data Science and Product to evaluate, iterate, improve and optimize audience strategies and ad products.
• Develop a strategy, prioritization, and roadmap for audience strategy, measurement and insights for Restaurants
• Educate and communicate to collaborators and partner clients the nuances of having a sophisticated yet impactful advertising platform comprised of multiple core surfaces in Mobility/Display and Delivery
• Initiate and develop category-level meta-analysis, vertical insights, and measurement playbooks based upon statistically and commercially sound analytics and methodologies.
• Serve as the day-to-day trusted Audience, Insights and Measurement partner and consultant for strategic advertiser relationships.

• 5+ years' experience in an advertising and/or marketing role, especially in Research, Sophisticated Analytics, Consumer Insights, Audience Strategy and Measurement or Audience Insights, or Business Intelligence
• Understand concepts, measurement solutions, and underlying statistical fundamentals of the media economy and advertising
• Proficiency in analytical tools (e.g. SQL, R, SAS) as well as measurement solutions including brand and conversion lift, Attribution (especially MTA and MMM)

• 8+ years' experience in advertising and/or marketing role, especially in Research, Sophisticated Analytics, Consumer Insights, Audience Strategy and Measurement or Audience Insights, or Business Intelligence
• Experience in supporting an ad sales organization, especially within a specific vertical, as an expert and thought partner, leading with insights to grow revenue
• Proficient in the advertising and/or marketing data landscape, and have a foundational understanding of the advertising ecosystem to be able to credibly speak to and about audiences, platforms and media
• Masters or advanced degree in Marketing, Business, Market Research or Analytics
• Previous experience in a measurement or analytics function
• Understanding of the vertical needs and ability to creatively apply audience solutions, 1st party and 3rd party measurement methodologies and research in a way that improves advertiser perception of Uber, then leading to effective and impactful campaigns
• A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques

For Canada-based roles: The base salary range for this role is CAD$136,000 per year - CAD$151,500 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link .

* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .