PayPal Data Product Owner 

India, Karnataka, Bengaluru 

158211805

What you need to know about the role:
• The Martech Data Product Manager role resides in CTO (Chief Technology Office) organization within the Enterprise Systems & Employee Technology (TPX) team that enables platform experiences for our workforce to engage the consumers and merchants.
• In this role, you will help shape the future of customer-centric marketing by building and scaling a 360-degree view of the customer using Adobe Experience Platform (AEP) and Real-Time CDP
• As the Marketing Technology Product Manager, you will enable seamless integration, activation, and optimization of customer data, empowering marketing teams to deliver personalized experiences across multiple channels.• We are responsible for ideation, technology assessment, and adhering to Agile Development methodologies from Intake to Deployment for all marketing needs.

Job Description:

As a Data Product Manager for Marketing Technology, you will drive strategy & roadmap and own the 360 view of the customer that will be used to drive B2B & B2C marketing experiences

As the owner of the Marketing Customer Profile, you will champion data quality, adherence to governance standards, and innovative integrations that unlock possibilities for personalized marketing.

Requirement Gathering: Collaborate with stakeholders to translate business needs into actionable data enablement strategies.

: Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in AEP.

Reporting & Insights: Develop dashboards and visualizations to monitor data quality and provide actionable metrics for decision-making.

: Conduct regular audits to ensure data accuracy, compliance, and alignment with organizational standards.

: Create and maintain comprehensive documentation for workflows, data dictionaries, entity relationships, and integration processes

At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms.

Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies.

Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI).

Exceptional problem-solving skills, attention to detail, and a proactive attitude.

Bonus: Experience with agile methodologies, project management, and industry-specific trends in marketing and data governance.

Any general requests for consideration of your skills, please