SAP Customer Marketing Manager EMEA SMB SAP Concur 

Germany, Baden-Württemberg 

158151702

Key responsibilities include:

• Execute the strategy and manage the plan for UK SMB customer marketing
• Contribute to quarterly planning and strategy, ensuring that the most customer-focused and commercially impactful programs are prioritised and understood
• Lead and execute customer engagement and communication programs to ensure continued enablement, success and growth throughout the customer journey. From purchase through retention and advocacy, including in-person events and webinars, customer enablement, online communities, onboarding and ongoing nurture campaigns
• Work with client success, client sales and marketing to understand customer audiences, contact coverage, targeting, segmentation and ongoing data enrichment
• Work with customers, stakeholders and inhouse teams to develop and manage campaign/event messaging, content and creative
• Work with internal teams to smartly execute and optimise campaigns leveraging an extensive MarTech stack
• Measure the effectiveness and ROI of customer engagement efforts and drive continuous improvements
• Cultivate and nurture relationships with colleagues globally to learn and share best practices
• Budget management for specific programs and events

You’ll use various sales & marketing platforms day-to-day to deliver your initiatives. Experience with these tools is preferred but not mandatory:

• ON24: Manage the end-to-end development, promotion, & execution of webinars to deliver engaging virtual events.
• Marketo:Create & automate email marketing workflows to streamline communication, nurture leads, & enhance client relationships.
• Salesforce:Track & measure client interactions, engagement metrics, & campaign performance to create insightful reports & improve outcomes.
• Reachdesk:Create, track & measure engaging direct mail campaigns for marketing, sales & success to use to support client engagement.
• Drupal:Update & manage content on the SAP Concur website to promote various activities: webinars, events, customer testimonials.
• Gainsight:Client Success CRM used for account management, account insights & reporting on activity follow-up by the client sales & client success teams.
• Tableau:

Experience, Skills & Competencies:

• 5+ years experience in B2B SaaS marketing position
• Self-starter who is results driven and seeks empowerment and accountability
• Knowledge of B2B customer sales cycle, customer advocacy programming, retention value-added programming and how to identify opportunities to maximise demand creation and add value
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Strong communication and influential skills and ability to work with diverse personalities

• Strong project management skills with the ability to prioritise & effectively work on multiple tasks & projects at any given time
• Takes a consultative marketing approach to enable effective engagement with client success & sales teams
• Proven written communication & content marketing skillswith a knack for creating impactful internal- & customer-facing content
• Ability to direct content building required in an overall cross-sell approach
• Analytical skills with akeen eye for data & metrics, ensuring every activity is tied to measurable outcomes

• Creativity & enthusiasm to bring new ideas to life & engage internal teams & clients authentically
• Highly motivated individual who thrives in a fast-paced team environment & is readily adaptable to changing market dynamics

NB: This is a 6 month fixed term contract

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