Citi Group Head Media Planning Buying C15/Director New York NY 

United States, New York, New York 

157375526

Key responsibilities include:

• Develop and execute comprehensive paid media strategies across various platforms in partnership with agency partners
• Plan, launch, monitor, and optimize paid media campaigns to maximize ROI and deliver KPIs
• Conduct in-depth audience targeting to ensure precision and impact with key audiences
• Stay abreast of industry trends, emerging technologies, and best practices in paid media and digital advertising to continuously innovate and enhance campaign performance.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to optimize strategies, budgets, and tactics.
• Manage relationships with external agencies, vendors, and platform partners to leverage their expertise and resources for campaign execution and optimization.
• Utilize a combination of technology and negotiation skills to unlock maximum value from budget

Characteristics we are seeking:

• Visionary Thinking: Ability to envision the future of paid media within the financial services industry and develop innovative approaches to achieve organizational goals.
• Strategic Planning: Capacity to develop long-term plans and short-term tactics to achieve desired outcomes, while adapting to evolving market dynamics and business objectives.
• Inspiring Leadership: Lead by example, motivating and empowering team members to excel in their roles, fostering a collaborative and high-performance culture.
• Effective Communication: Clear and articulate communicator, capable of conveying complex ideas and strategies to diverse stakeholders with clarity and conviction.
• Adaptability: Flexibility to navigate through ambiguity and uncertainty, quickly adapting strategies and tactics to capitalize on emerging opportunities and mitigate risks.
• Problem-Solving: Strong analytical skills and critical thinking ability to identify challenges, analyze data, and develop creative solutions to drive campaign performance and business growth.
• Collaborative Approach: Foster an environment of collaboration and teamwork, leveraging the diverse skills and perspectives of team members to achieve shared objectives.
• Resilience: Maintain composure and focus under pressure, demonstrating resilience in the face of setbacks and challenges, and inspiring confidence in the team to persevere towards success.
• Ethical Leadership: Uphold the highest standards of integrity, ethics, and compliance in all paid media activities, ensuring alignment with company values and regulatory requirements.

Qualifications for this role:

• 15+ years of experience in media or advertising on agency and/or client side, including 10+ years of managerial experience
• A proven leader with a track record for motivating teams and maximizing team output through coaching, support empowerment.
• Bachelor's degree in Marketing, Advertising, Business Administration, or a related field. Advanced degree or certifications a plus.
• Proven track record of success in planning, implementing, and optimizing paid media campaigns in a fast-paced environment, preferably within the financial services industry.
• Deep understanding of digital advertising platforms, tools, and technologies, with hands-on experience in campaign setup, optimization, and performance analysis.
• Strong analytical skills and proficiency in data-driven decision-making, with the ability to translate complex metrics and insights into actionable recommendations.
• Excellent communication and collaboration skills, with the ability to effectively liaise with cross-functional teams and external partners.
• Detail-oriented with strong project management skills and the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a dynamic environment.

Anticipated Posting Close Date:

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