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The Sr Product Manager (Sr PM) is a member of a product or solution team and is responsible for helping to drive the product strategy and requirements. A Sr PM must be the market expert listening to customer and prospect needs, analyzing market dynamics, and setting product direction.
As thefor, you will be responsible for driving the strategic vision, development, and success of our CDN offerings. You will collaborate with cross-functional teams, including engineering, operations, sales, and marketing, to deliver a world-class CDN service that enhances the performance, scalability, and reliability of web content delivery for our customers. This role requires a deep understanding of the CDN ecosystem, market trends, and customer needs, combined with strong leadership and product management skills to ensure that the CDN platform remains competitive and meets business objectives.
Primary Responsibilities
Engage with customers to understand their business objections, operational constraints, and specific needs / pain points
Define overall vision and strategy for a product / solution, including target customer persona, customer value proposition, and business objectives
Own Product Lifecycle Management (PLM), including product planning / concept definition, Minimum Viable Product (MVP) definition (when is an offering good enough for launch?), ongoing release strategy, and ultimately product retirement. Work with program management to drive the logistics of the PLM.
Own creating and delivering against the business objectives for the product / solution
Define capabilities and requirements for product / solution to align with overall vision and strategy
Conduct market analyses and financial ROI analyses to inform product / solution roadmap and prioritize product backlog
In collaboration with Sales, Marketing, Legal, and many other stakeholders, drive decisions on backlog prioritization (e.g., customer expectations vs. engineering realities)
Develop and deliver compelling product positioning with clear competitive differentiation and ROI to all audiences include executives, customers, partners and analysts.
In collaboration with Product Marketing, Sales, Corporate Marketing, Partners, and Customers, develop overall go-to-market strategy and plan, including packaging, pricing, and positioning
Create dashboards and metrics to monitor the performance of product / solution, based on pipeline, bookings, customers, etc.
Build excitement for the overall F5 product strategy and portfolio and specific product / solution with customers, market analysts, and internal stakeholders with great communications, customer events and external presentations.
Very high customer and partner engagement to receive feedback and handle escalations
Overall accountability for the success of the product and business, creating internal visibility and business analysis for QBR’s and business reviews.
Knowledge, Skills and Abilities
Experience with global CDN infrastructure
Strong understanding of CDN technologies, including caching, edge computing, latency reduction, and security features (DDoS, WAF, etc.).
Knowledge of cloud platforms like AWS, Azure, or GCP
Familiarity with video streaming technologies and live content delivery
Strong customer orientation with the ability to listen, organize and champion key initiatives and projects for product development
Strong written and oral communication skills, with ability to articulate complex technology clearly
Flexible, self-motivated, team player
Duties may require the ability to travel via automobile or airplane, approximately 10-20% of the time spent traveling.
Duties may require working outside normal working hours (evenings and weekends).
Qualifications
Engineering, Sales Operations, Finance, MBA or similar. Engineering degree is plus.
Working knowledge of Salesforce, Aha and Gitlab a plus though not a pre-requisite
Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; MBA desirable
At least 3 years of experience in product management in SaaS space
Outstanding listener, great presenter, terrific interpersonal and communication skills with strong ability to influence people at all levels and in various functions
Strong awareness of technology trends and potential influence on F5’s business
Ability to lead in a constantly evolving environment, manage multiple priorities and ambiguity
Ability to converse with technical and business personnel fluently
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
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