Citi Group VP Specialized Analytics Lead Analyst Hybrid 

United States, New York, New York 

150545911

Responsibilities:

• Incumbents work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies
• Identifies and compiles data sets using a variety of tools (e.g. SQL, Access) to help predict, improve, and measure the success of key business to business outcomes
• Responsible for documenting data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniques
• Incumbents in this role may often be referred to as Data Scientists
• Specialization in marketing, risk, digital and AML fields possible
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience
• Working experience in a quantitative field, Financial/Credit Card industry
• Must have Demonstrated ability in data retrieving and manipulation as well as proficient analytical skills
• Excellent analytic ability and problem solving skills
• Proficient in Microsoft Office including excellent MS Excel skills to develop analytic presentations
• Excellent communication and interpersonal skills, be organized, detail oriented, and adaptive to matrix work environment

Education:

• Bachelors/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

This individual will be responsible for optimizing the performance of credit card acquisition paid search and display campaigns, managing targeting for digital prequal and prescreen programs and driving the digital sales transformation for credit cards business through new capability evaluation and end to end funnel management.

Responsibilities:

• Responsible for optimizing performance and effectiveness of credit card paid search and display acquisition campaigns in terms of cost and returns and driving growth.
• Responsible formanaging targeting for digital prequal and prescreen programs.
• Responsible for driving digital sales transformation for the credit cardbusiness through new capability evaluation and end to end funnel management.
• Leverages a variety of tools and platforms (e.g. Adobe Analytics, SA 360, Python, etc.) to help predict, improve, and measure the success of key business to business outcomes.

Qualifications:

• Experience of working paid search and display analytics, bidding, targeting, and optimization is required.
• Adobe analytics experience. Certification would be preferred.
• Financial/Business Analysis and/or credit/risk analysis with ability to impact key business drivers via a disciplined analytic process

Anticipated Posting Close Date:

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