Your Impact
The candidate should enjoy working in a fast-paced environment, have experience in scaling a global analyst relations (AR) program, and bring experience in the relevant enterprise B2B industry.
Build the global AR strategy for Cisco’s Data Center business that bolster go-to-market strategies and key business initiatives.
Build and nurture impactful analyst relationships to scale the AR program, driving strategic engagement on key product launches, customer wins, go-to-market updates, and major industry moments.
Develop and deliver compelling analyst narratives that connect Cisco’s corporate vision and strategy, position the value of Cisco’s Data Center business, and showcase the market-leading capabilities of our portfolio.
Plan, develop, and implement high touch 1:1 analyst engagements, inquiries, event 1:1s and strategy days.
Develop a scaled AR program for the broader analyst community beyond Gartner through new 1:many programs.
Position Cisco favorably in key analyst reports, maintaining and improving analysts' likelihood to recommend Cisco to customers. Measure the results of the analyst relations program with tangible metrics.
Analyze critical points of influence in the market and tailor insights for the audience. Oversee analyst research agendas, coverage, and opinions on Cisco and the market.
Support sales by crafting sales enablement materials and incorporating customer feedback into the analyst relations program.
Engage and educate key spokespeople on the value of AR to the business, articulating clear goals, achievements, and support required from this critical group.
Requires a high growth mindset, comfortable working in ambiguous and complex situations.
8+ years of experience in Analyst Relations roles
Bachelors Degree or Masters +6 years of Analyst Relations experience
Tech industry experience
Experience in the B2B enterprise networking industry experience preferred
Must have direct Analyst Relations experience with relevant functional experience such as Product Marketing, Consulting, or Market Intelligence.
Marketing Strategy within the technology industry is a benefit/preferred
Excellent writing, communication, messaging/positioning, project management skills
Preferred Qualifications
Exceptional interpersonal relations, big picture thinking, strong analytical background, and entrepreneurial spirit would be beneficial.
Drive creative solutions for the complex situations we encounter
Good work ethic and setting the bar high for AR work along the planning to execution spectrum