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Key job responsibilities
• Drive the International Expansion vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across all video properties• Develop the IX end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s STV advertising offerings, alongside sales, product, sponsorships, and strategy peers
• Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
• Partner with Product, Sponsorships, & Ads Marketing on Video Sales and Marketing narratives
• Customize the macro strategy to each sales vertical within the IX Amazon Ads team
• Contribute to the IX Trading Agreement process for Amazon, as well as all similar annual processes as they relate to Video. Drive sales enablement of both current and new products & capabilities.
• Hire, develop and lead a team of Video strategy and GTM leadsA day in the life
DESIRED QUALIFICATIONS
• self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
• A strong track record in developing and launching go-to-market strategies within streaming and video
- 10+ years of building and leading large teams and working in matrixed operating structures experience
- Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
- Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
- 10+ in sales strategy, business development, product management, digital media strategy/GTM at a media & entertainment company
- • Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance and Marketing
- • Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g., Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)
- • Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.
- • Experience dealing with results, metrics and data management and a desire to create and build new processes
- • Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses
- • Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing
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