Build and execute plans which meet lead and pipeline generation goals in DACH & Benelux, across a range of channels
Own the events strategy for the region, including Gong-hosted and third-party in-person events and webinars
Support brand awareness campaigns, including local brand activations
Work closely with SDRs and AEs to ensure your colleagues are informed, engaged and enabled to follow up on leads to maximise conversion to opportunity
Tailor existing content and develop new locally relevant content, from thought leadership through to customer case studies, in collaboration with our centralised content and customer marketing teams
Share field feedback and insights with our global marketing team
Report, analyse and utilise metrics to inform future plans based on results.
Qualifications
Native German speaker
5-6 years of B2B marketing experience, including expertise in events, customer marketing, account-based marketing, content creation, and multi-channel programs.
Experience with sales pipeline activation programs from SMB to larger enterprises.
Proven track record of developing sound marketing strategies and running innovative multi-channel campaigns that exceed targets
Superb organisation and project management skills and the capacity to handle multiple projects at once.
You'll get to
Join a fast-growing company early, make a difference and enjoy the ride
Collaborate with and learn from world-class marketers across our global team
Use your expertise and knowledge to shape the DACH/Benelux marketing practice