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Apple Marketing Insights & Analytics Lead – North United States, California, Cupertino 133740111
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Minimum Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent experience.
- 10+ years of experience in media research and analytics, ideally at a media company, technology platform, or agency.
- Experience collecting, analyzing, and interpreting third-party data (e.g. Comscore, Nielsen, GWI, MRI/Simmons), first-party data (e.g. advertising performance & media usage data), and custom market research (e.g. ad effectiveness, brand lift, usage & attitude studies).
- Experience crafting market research studies.
Preferred Qualifications
- Expert knowledge of search, display, and video ad formats, programmatic advertising, and the evolving digital media landscape.
- Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team.
- Extraordinary communication, presentation, storytelling, and data visualization skills, with proven ability to simplify complex information into actionable and compelling insights.
- Effective project leader who is proactive, self-motivated, and excels at moving initiatives forward by navigating ambiguity and leading through influence.
- Relentless attention to detail, thoughtfulness, and curiosity.
- High attention to detail, team-orientation, and an ability to work under tight deadlines.
- Advanced understanding of audience measurement methodologies for traditional and digital media, including panel-based, census-level, and hybrid.
- Experience querying large datasets using SQL and developing reports and dashboards with Tableau or similar data visualization tools.
- Familiarity with database architecture and data stores like AWS and Snowflake.
- MBA or other advanced degree is a plus.
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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