JPMorgan Lead Generation Marketing Manager-Payments-Vice President 

United States, Texas, Plano 

131863872

Develop strategies and execute campaigns to generate and nurture leads, ultimately driving sales growth and increasing revenue for Merchant Services.

Job responsibilities

• Develop and implement comprehensive lead generation strategies aligned with Merchant Services sales and marketing goals
• Identify target markets and client segments to focus lead generation efforts
• Utilize various channels, including digital marketing, social media, email campaigns, and events, to generate high-quality leads
• Implement lead scoring and qualification processes to prioritize leads for the sales team.
• Work closely with the marketing team to create compelling content and campaigns that attract potential customers
• Collaborate with the sales team to ensure seamless lead handoff and follow-up
• Analyze lead generation metrics and performance data to assess the effectiveness of strategies and campaigns, provide insights and recommendations for continuous improvement
• Use data-driven insights to optimize lead generation efforts and improve conversion rates
• Leverage CRM systems and lead generation tools to track, manage, and analyze leads
• Stay updated on industry trends and emerging technologies to enhance lead generation capabilities
• Prepare and present regular reports on lead generation activities, performance, and outcomes to senior management

Required Qualifications, Skills and Capabilities

• 5 years+ experience, in lead generation, sales, or marketing, with a track record of success
• Strong knowledge of the financial services industry, products and services, merchant services / payments background
• Excellent communication skills with individuals at all levels, internally and externally
• Ability to build relationships with clients and internal partners and influence others to achieve desired outcomes
• Uses sound judgment to offer comprehensive and customized solutions that best meet strategic objectives; able to identify and recommend appropriate alternatives when traditional solutions do not apply
• Proficiency in CRM software and lead generation tools
• Knowledge of digital marketing techniques and tools, familiarity with marketing automation platforms
• Analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinker with the ability to develop innovative lead generation strategies
• Highly proficient in MS Office tools including Outlook, Excel, Word, and PowerPoint

Preferred Qualifications, Skills and Capabilities

• Bachelor's degree in Marketing, Business Administration, or equivalent experience