Boston Scientific Marketing Innovations Commercial Solutions Lead 

United States, Massachusetts, Marlborough 

128292072

About the role:

This Marketing Innovations and Commercial Solutions Lead will support the development and own the implementation of an overarchingstrategic framework to synchronously deploy our comprehensive Endoscopy strategy ensuring alignment and coordinated efforts with our various digital, social, in-person and virtual outlets while aligning all available levers within our commercial playbook.

Your responsibilities will include:

• Develop, architect and implement a comprehensive framework for each segment of the Endoscopy business targeting key customer segments and disease states while aligning divisional activities to the sales priorities utilizing all available outlets (e-commerce, sales organization, digital and social outlets, conferences and events, Professional education).
• Assess, optimize and accelerate our commercial services and solutions
• Partner closely with our EMEA region and others to contextualize applicable concepts
• Collaborate closely with DMCxp to ensure execution and alignment of the initiatives and set up the appropriate communication and feedback loops that are required
• Explores and test new outlets that they feel could be beneficial to utilize to get our market message to our customer segments and give us a competitive advantage in the marketplace.
• Works closely with Sales training to ensure the FSO understands the benefits of this new coordinated approach and can articulate the value proposition
• Collaborate with product management, commercial operations and other functions to understand how we can better package the current solutions that are in our divisions today
• Investigate and pilot new marketing concepts that will add value to our vast portfolio of technologies, therapies, solutions and beyond the device offerings
• Partnering with product marketing to ensure successful strategy and tactic implementation for the franchises they lead tied to the overarching storyline
• Ensuring that the evidence behind the products and services is packaged appropriately to support all the messaging and the strategy being delivered by the franchise teams.
• Storyline development partnership and cohesion with franchise leadership teams

Required qualifications:

• Undergraduate degree required in Business Administration, Marketing, Sales, or a related area.
• 15+ years of successful marketing, sales experience within healthcare/medical device industry
• Excellent communication skills
• Demonstrated success in collaboration
• Strong executive presence
• Storyline development and storytelling expertise
• Salesforce.com working knowledge
• Must excel at white space thinking
• Proven ability to translate creative thought and concepts to tangible benefit
• Knowledge of all digital outlets and how they can deliver value
• Ability to work and thrive in a cross functional matrixed Division with various key stakeholders
• Ability to lead through others and influence without authority
• Willing to travel 20% domestically and globally as needed

Preferred qualifications:

• MBA degree
• People leadership experience
• Upstream and Downstream marketing experience
• Project management skillset

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.