Netflix Senior Researcher - Ads Experiences 

United States, California 

126891762

In this role, you will:

• Partner with cross-functional teams and fellow researchers (including Business Stakeholders, Design, Product Management, Engineers, and Data Scientists) to develop, lead, execute, and socialize a roadmap of high-impact research initiatives (both fast-moving product research and long-term strategic business research).

• Have the interest and motivation to get deep into the technical product and business needs that are part of Netflix's advertising world and also connect with multiple other parts of Netflix, such as the Member Experience, Content, Commerce, etc.

• Have the ability to respond to changing needs across the business and organizations to identify and prioritize impactful opportunities in an environment where balancing depth with velocity is paramount.

• Engage with Netflix members and advertisers in research worldwide to uncover pain points and unmet needs and translate them into actionable business recommendations.

• Thoughtfully evangelize the role of research and scale practice in environments where a research culture/infrastructure does not exist, is nascent, or is competing with other priorities within the product and business development process.

• Cut through competing perspectives and approaches to tell powerful, objective insights and stories that can land across diverse technical and non-technical audiences.

• Identify opportunities to establish new points of view and capabilities that evolve our advertising product and UX research function.

• Need to balance several projects simultaneously at different stages (from idea to presentation), both tactical and strategic, in order to steadily deliver a portfolio of insights.

In this role, you’ll need to be:

• Comfortable putting a stake in the ground, even without all the data you need.

• Making the connections no one else sees.

• Standing firm in the face of change, uncertainty, and challenge.

• Equal parts creative and analytical.

• Both an excellent collaborator and a self-starter and know what it means to be both simultaneously.

In this role, you’ll need:

• Demonstrable experience in product research and/or user experience (UX) research, with particular expertise and hands-on experience leading end-to-end quantitative research studies that inform business and product strategy. Including, but not limited to:

  • Expertise in large-scale survey methodologies and complex survey analysis modeling (like SEM, forced-choice modeling, longitudinal surveying, and A/B surveys).

  • Knowledge of relevant statistical concepts such as hypothesis testing, regression/linear models, experimental design, and experience with longitudinal analysis, multilevel/mixed effects modeling, choice-based modeling, psychometrics, etc.

  • Triangulation and testing of relationships between consumer attitudes (e.g., survey questions) and behavioral signals (e.g., product usage logs).

  • Development of survey scales and questionnaires suitable for consumer research across global markets, taking into account local customs, response biases, and the reliability of comparisons across countries.

• A balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings.

• Expertise in programming languages and libraries used for data manipulation and computational statistics (e.g., R, SPSS, Python, MATLAB). Knowledge of SQL is desirable but not a requirement.

• Very strong communication with a bias toward action and business acumen to proactively collaborate with multiple teams across the company.

• Passion about translating findings into actionable strategic business recommendations and maximizing the impact of research, leveraging compelling visualizations of data and insights.

• An advanced degree in Human-Computer Interaction, Psychology, Cognitive Science, Statistics, Social sciences, or a related field is preferred but not required.

• Advertising or Business research experience is a plus but not required.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $130,000 - $470,000.