JPMorgan Marketing Automation Senior Associate 

United States, Illinois, Chicago 

120699197

Key responsibilities:

• Develop and execute comprehensive marketing strategies for GCB sectors, leveraging Salesforce Marketing Cloud and Salesforce CRM.
• Manage the entire lifecycle of marketing campaigns, from planning and execution to analysis and optimization.
• Design and implement a lead scoring model within Salesforce Marketing Cloud to effectively prioritize and qualify leads.
• Collaborate with cross-functional teams, including sales, marketing, and business development, to align campaign strategies with business objectives.
• Create and manage dynamic, multi-channel marketing campaigns, including email, web, and social media, to drive engagement and conversion.
• Monitor and analyze campaign performance, providing insights and recommendations to improve effectiveness and scalability.
• Ensure all marketing activities comply with relevant regulations, such as CAN-SPAM, CASL, GDPR, and CCPA.
• Partner with analytics and MarTech teams to enhance campaign segmentation and personalization efforts.
• Utilize project management tools to track and report on campaign progress, ensuring timely delivery and execution.
• Stay up-to-date with industry trends and best practices to continuously improve marketing automation strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5 years of experience in digital marketing, with a strong focus on marketing automation and CRM systems, particularly Salesforce Marketing Cloud and Salesforce CRM.
• Proven experience in creating and implementing lead scoring models.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• In-depth knowledge of digital marketing strategies and tactics, preferably in a B2B environment.
• Ability to work effectively in a fast-paced, matrixed organization.
• Strong collaboration and communication skills, with the ability to work cross-functionally.
• Detail-oriented with a strategic mindset and problem-solving abilities.
• Technical skills required: database management, basic HTML, marketing automation, and project management tools.

Preferred qualifications, capabilities and skills:

• Certification in Salesforce Marketing Cloud, or other marketing automation platform
• Demand generation and lead-nurturing campaigns
• Automate lead management process including qualification, enrichment, scoring, routing and reporting