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Boston Scientific Product Manager Peripheral Interventions 
Thailand, Bangkok, Bangkok 
120066297

30.08.2024

Planning and Analysis:

  • Maintain product forecast, including inventory analysis.
  • Develop operational product launch strategies – identify product roll-out strategy.
  • Franchise/product responsibility for developing competitive strategy and product analysis.
  • Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.
  • Understand how product profit/loss is impacted by consignment plans, national contracts, etc.
  • Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives.
  • Develop and implement pricing strategies that enhance profitability and competitive positioning
  • Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.)

Market Development:

  • Assist in the development and responsible for the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities.
  • Create and manage Physician training programs, Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan.
  • Develop creative approaches to market existing/new products.
  • Assist in creating reimbursement strategies

Product / Market Management:

  • Be responsible for both consumable and capital equipment
  • Be responsible for developing, coordinating and executing training for local sales forcce
  • Facilitate Physician to Physician training and selling; Development of downstream sales tools to support sales execution
  • Help the local franchises sales force with active field support
  • Actively participate in local sales meetings
  • Participate in main customer events; Develop and implement launch strategies, including launch package.

Product Development:

  • Communicate market needs to regional marketing teams
  • Conduct continuous product evaluations and providing feedback to the regional marketing teams; Contribute to prioritization input for new product development

Building and Maintaining Relationships:

  • Establish relationships with key thought leaders in the field;
  • Identify key Physician champions for franchise;
  • Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues;
  • Responsible for developing and maintaining regional key opinion registers;
  • Assist in coordinating Physician symposiums.

Qualification and Experience

  • At least a bachelor’s in business administration, Marketing, or related field.
  • Minimum 3 year of experience in a role as a Product Expert or Marketing with focus on Medical Devices, Healthcare business or Pharmaceutical.
  • Good Medical Devices product management experience would be an advantage.
  • Strong leadership with results-driven mindset and excellent communication skill.
  • Proactive with good interpersonal skills and good problem solving.
  • Excellent English proficiency and computer literature.

This position is a local employement only.