EY Digital Strategist 

Trinidad and Tobago, Port of Spain, Port of Spain 

117269579

Your key responsibilities

• Creating and implementing EY Caribbean Digital Strategy aimed at supporting the business goals of having a strong digital presence as thought leaders with a focus on LinkedIn marketing/content.
• Generating written promotional posts (e.g., social media posts, go-to-market and recruiting, web posts, internal comms, etc.), based on pre-existing content (e.g., events, bios, news, thought leadership, etc.) and gaining appropriate reviews and approvals.
• Support posting of content on all marketing platforms, including social media (LinkedIn, Twitter, Facebook, YouTube, Instagram), website, intranet and Discover.
• Creation and dissemination of internal and external email communications using our CRM.
• Support coordination with BMC teams on above content dissemination to align with and leverage the different programs
• Support coordination with service line, regional, sector BMC teams on content dissemination
• Create reporting and overall status overview on the performance of the BMC digital campaigns for BMC leaders and other stakeholders
• Support other day-to-day activities and monitoring around digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate
• Maintain reports to monitor progress of projects and placement of postings
• Continuous focus on process improvement, impact, ROI, effectiveness, and efficiency

Skills and attributes for success

• Project Management experience – ideally professionally qualified
• Affinity for digital properties including websites and social media, and preferably experience writing exclusively for these platforms
• Digital campaign execution experience with focus on multi-channel analytics
• Technology savvy to quickly come up to speed in various marketing tools and platforms (e.g. social media scheduling platforms, SharePoint, web content management systems, data analytics, etc.)
• A strong organizational, detail, and process-oriented skillset is a must, in order to manage the volume and detail needed to promote world-class content in a fast-paced environment
• Be a real team player, work closely in an agile, fast paced environment and demonstrate impact
• Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients’ issues and agendas across sectors, service lines and geographies, globally
• Help drive change, innovation, process automation and continuous improvements across the organization
• Technologies and tools
• MS Office
• Adobe Marketo Engage (CRM)
• Data analytics (Google Analytics, Adobe Analytics)
• Social media aggregator tools (Sprinkler, Hootsuite)
• Data visualization
• Search Marketing (SEO, Google AdWords)
• Email marketing

What we look for

• A bachelor's degree
• Four years’ experience in digital strategy and campaign coordination
• Excellent communication skills - written, oral, presentation and engagement
• Proven ability to manage complex processes and projects at a regional level
• High level of networking, team building and stakeholder management skills
• Good analytical and critical thinking skills
• Technical skills:  advanced knowledge of MS Office
• Strong knowledge of technology and various platforms including social media platforms, web content management platforms, data analytics, etc.

Ideally, you’ll also have

• B2B marketing skills, with experience in professional services or similar industries
• Marketing measurement and analytics knowledge