Job Responsibilities:
- Partner closely with marketing segment, product, sales and channel managers to help develop analytically driven marketing campaign strategies and formalize short & long-term testing roadmaps
- Use advanced data science methods to develop experimentation test designs consistent with learning agenda, statistical requirements, financial and operational constraints
- Document selection criteria, targeting methodology, target audience profiles, and financial assumptions; and communicate them to audience management, channel, modeling & analytics teams
- Use marketing data to build analytical forecasts for campaigns and provide quantitative inputs to help optimize the marketing budget
- Leverage data visualization techniques to present analytical insight to stakeholders and business unit leadership
Required Qualifications, capabilities, and skills :
- 4-year Bachelor's degree, or equivalent, in with a quantitative focus, in business, math, economics, statistics or analytics
- Knowledge of descriptive analytic techniques with experience working with SAS or Python, SQL, Excel, and large data sets
- Excellent structured and unstructured problem solving skills
- Excellent written & verbal communication skills that allow clear and concise presentation of conclusions and recommendations to a variety of business audiences
- Able to manage multiple concurrent projects in a fast-paced environment
- Able to work independently and in a team environment
Preferred Qualifications, capabilities, and skills :
- MBA or Master’s Degree with a quantitative focus
- Familiarity with design of experiment methods
- Work experience in the financial sector or other business environment