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Develop and execute English-based influencer marketing and podcast partnership strategies that align with Wix Studio's goals and marketing objectives
Research, identify, negotiate and onboard influencers and podcasts, using defined KPIs and goals
Create and nurture relationships, acting as a main point of contact
Monitor campaign performances and analyze data to measure KPIs and effectiveness; use insights to inform decisions around optimum strategies to maximize impact
Work closely with various stakeholders within the marketing team to integrate influencer initiatives into broader marketing campaigns and collaborate on podcast partnership strategy and execution
Negotiate contracts and manage budgets to ensure cost-effectiveness
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