Reporting to the Business Lead IAI, Region Europe and member of the IAI EU Core Team. Leads, develops and executes marketing strategy & activities for Opzelura (Ruxolitinib Cream) in close alignment with GPS, Commercial Operations, Medical Affairs, Market Access & other stakeholder functions. This person is the lead for the Opzelura Brand Team and works in a matrix structure with the Product Marketers for Opzelura in the countries. Working with European country colleagues and IAI leads as appropriate.
Duties and Responsibilities
Opzelura
- Drives European strategy, coordinates multi-functional activities and leverages input from cross functional and affiliate stakeholders as appropriate to optimize the value of the brand within Europe
- Leads & drives launch readiness strategy for all indications, reviews and tracking in close collaboration with the country brand teams.
- Represents Incyte IAI in commercial/marketing interactions with external stakeholders ensuring European needs are considered
- Contributes as appropriate to global product positioning, pricing strategy and marketing plans ensuring EU requirements are represented
- Leads cross functional European Brand Team
- Leads, guides & supports affiliate commercial/marketing colleagues to embed and execute European Opzelura brand & strategy
- Builds strong brand belief across all functions & into affiliates & ensures internal communications carry this through
- Drives the development of the cross functional European brand plan in coordination with relevant functions and country teams
- Consistently monitors brand dynamics and performance to maneuver marketing mix levers to enhance growth
- Leads Opzelura forecasting of EU sales in co-ordination with Commercial Operations & with country BUDs/GMs
- Works with manufacturing & supply chain to optimize product packaging as premium brand in topical space
- Ensures commercial input into distribution channels, SKU choices and supply chain volumes in aligned with forecast and launch timelines
- Provides input and insights to Global Analytics on market research needs for Europe and supports the regional market research activities in co-ordination with Commercial Operations
- Ensures systematic collection, interpretation and sharing of competitive intelligence at congress & more broadly on an ongoing basis
- Ensures tactical roll-out of regional activities, e.g. campaigns, materials, e-marketing, international meeting materials and booths in co-ordination with EU Events and country teams are on brand and on strategy
- Leads working relationship with creative agencies and supporting 3rdparty commercial vendors
- Monitor and control brand budgets, forecasts and expenses, and assess the marketing mix to evaluate ROI
General
- Ensures compliance with applicable regulations and company compliance standards
- Contribute positively to a strong culture of business integrity and ethics
- Act within compliance and legal requirements as well as within company guidelines
Requirements
- University degree in Science and/or degree in Business
- Minimum of 8 years’ experience in biotech or pharmaceuticals Sales & Marketing
- Experience in dermatology &/or immunology
- Country Brand Management & Key Account Manager experienced
- EU and/or multi-county experience
- Proven track record of achievements in sales and marketing
- Experience in cross functional/matrix management
- Proven ability to take the lead on projects and drive them to successful completion
- Office-based in Morges, Switzerland
- 30-35% travel anticipated
- Excellent spoken and written English. Other language abilities are a plus.
Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.
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