SAP Content Advocacy Lead 

United States, New York, New York 

111789185

What you bring:

You're a product growth strategist who lives and breathes user adoption. Your experience spans the full spectrum of product-led growth, from first-time user experiences to developing sophisticated adoption frameworks. Your background includes working with digital adoption platforms and implementing successful product-led initiatives that have measurably increased user activation and retention. You understand the delicate balance between user education and product experience, and you've mastered the art of reducing time-to-value through strategic touchpoints. You're well-versed in growth metrics and have experience building scalable adoption programs that help turn casual users into power users and advocates. Most importantly, you have a keen sense for identifying adoption barriers and can devise solutions to overcome them.

Expectations and tasks

• Develop comprehensive strategies for user onboarding, engagement, and digital adoption

• Consult content teams in creating effective onboarding flows, in-app guidance, and educational resources

• Work with customer success teams to identify opportunities for improving user adoption and reducing churn

• Analyze user behavior data to inform strategy and measure the impact of advocacy initiatives

• Lead cross-functional initiatives to align teams around product-led growth principles

• Develop and implement strategies to foster a vibrant user community and encourage peer-to-peer learning

• Create frameworks and best practices for teams to follow when developing user onboarding and engagement initiatives

• Stay current with industry trends in product-led growth, digital adoption, and user engagement strategies

About you

• 5+ years of experience in user experience strategy, digital adoption, or related fields, preferably in a SaaS or B2B environment

• Proven track record of driving user adoption and engagement through strategic initiatives

• Strong analytical skills with experience in data-driven decision making and strategy development

• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels

• Experience with product-led growth strategies and digital adoption platforms

• Familiarity with user onboarding best practices and engagement metrics

• Ability to lead and collaborate effectively with cross-functional teams

• Strategic mindset with a focus on long-term user success and business growth

We win with inclusion

Manhattan
New York City