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Apple Marketing Content Manager – Wallet Payments Commerce United States, California, Cupertino 103964003
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You will write and maintain product benefit statements, marketing claims, and messaging frameworks in collaboration with marketing leads, creative partners, and product managers. You will craft messaging strategy across multiple channels and markets, with a focus on marketing effectiveness and user impact.
Write and expand messaging for mid- and lower-funnel channels across multiple channels and contextsDevelop and maintain cohesive content strategies across products and platformsManage messaging frameworks to ensure clarity and consistencyEstablish standard methodologies for content and message testing and optimizationPartner with marketing leads on brief creation and test definition, and with data sciences leads to incorporate performance takeaways Conduct regular audits of messaging to find opportunities and improvements
- Proven experience writing marketing copy that drives engagement or conversions
- Track record of managing content projects from ideation to execution
- Experience and skill communicating and collaborating with cross-functional teams
- Background in content strategy or marketing communications
- Bachelor’s degree or equivalent experience
- Enthusiasm for Apple products and services
- Ability to identify and articulate key messages clearly and succinctly
- Experience delivering high-quality consumer marketing programs
- Collaborative, adaptable, and solutions-oriented mentality
- Familiarity with AI tools and openness to exploring how technology can improve our work
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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