Marketing Communications jobs

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

• Lead Brand Storytelling: Define and evolve eBay’s brand narrative to reflect our purpose and differentiation across consumer audiences.

• Develop Integrated Campaigns: Build and execute innovative, cross-channel communications campaigns that elevate brand visibility and strengthen marketplace consideration.

• Partner Across Functions: Collaborate with Marketing, Creative, and Business Units to align storytelling with brand campaigns and product initiatives.
  Drive Earned Media Impact: Cultivate strong media relationships and deliver coverage that showcases eBay’s relevance in culture, innovation, and purpose.

• Manage Global Agency Partners: Lead agency partners in concepting and delivering high-impact campaigns that reinforce eBay’s global brand positioning.

• Enhance Reputation:

• Minimum 10 years of experience in brand, consumer, or corporate communications , ideally across both agency and in-house roles.

• Proven success in building and leading integrated communications strategies for global brands.

• Strong media and influencer relationships across business, culture, and lifestyle verticals.

• Deep understanding of consumer insights, cultural trends , and how to connect them to brand storytelling.

• Ability to influence and partner with senior leaders and cross-functional teams in a matrixed global organization.

• Exceptional written and verbal communication skills, with a creative and strategic mindset.

• Travel: Occasional travel required for events, shoots, and team collaboration.
  

The base pay range for this position is expected in the range below:

• Own the Fashion Narrative: Craft and evolve eBay’s fashion story to emphasize assortment, trust, and community.

• Lead Integrated Campaigns: Build and execute innovative communications campaigns that highlight eBay’s role in the fashion resale economy.

• Drive Earned Media Excellence: Secure consistent coverage across fashion, lifestyle, and business outlets, elevating eBay’s visibility and relevance with consumers and industry.

• Build Influencer Partnerships: Partner with creators, stylists, and tastemakers who authentically connect eBay to modern fashion culture.

• Collaborate Across Teams: Work closely with the Fashion Business, Marketing, Merchandising, and Creative teams to support major fashion moments and seasonal campaigns.

• Manage Global Agencies: Direct agency partners to execute strategic, on-brand storytelling across markets.

• Spot Trends and Opportunities:

• Minimum 10 years of fashion PR experience, with a mix of agency and in-house leadership preferred.

• Strong network of fashion media, editors, stylists, and influencers across global markets.

• Demonstrated success in developing and leading integrated PR campaigns for global brands or fashion platforms.

• Deep understanding of fashion industry dynamics, sustainability, and resale trends.

• Strong creative instincts and the ability to translate business priorities into media-worthy narratives.

• Proven ability to influence, collaborate, and deliver in a fast-paced, matrixed environment.

The base pay range for this position is expected in the range below:

Job Title

Global Transportation & Energy Marketing Leader

The Impact You’ll Make in this Role

As Global Transportation & Energy Marketing Leader within the Transportation and Electronics Business Group, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Building, leading, and inspiring the global Transportation & Energy Marketing Team.
• Leading 3Ms global marketing strategy for the Transportation & Energy verticals including brand story, messaging, positioning, content, digital, campaign, events, account-based marketing, channel marketing, and analyst engagement strategies.
• Develop compelling and differentiated messaging, value propositions and storylines that connect 3M's expertise, products and solutions for customers across Automotive, Commercial Vehicles, Rail, and Energy.
• Develop global marketing campaigns to drive awareness and demand for 3M products and solutions.
• Drive product and customer stories with an industry lens and ensure they are delivered through industry-specific digital channels, campaigns, analysts, press, events and 3M executives.
• Use market insights and competitive analysis to shape our sales, go-to-market, and industry marketing approach.
• Develop and deliver impactful sales tools for 3M sellers.
• Develop, support, and deliver keynotes and panels across industry conferences and tradeshows.
• Drive execution of our global marketing strategy by collaborating with Marketing Center and Area teams.
• Work with our channel and distribution marketing teams on industry aligned channel marketing strategies.
• Build and maintain relationships with executives, customers and industry analysts.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration (completed and verified prior to start).
• Ten (10) years' combined experience in Industry Marketing, Product Marketing, Business Development, and/or Business Management

​ Additional qualifications that could help you succeed even further in this role include:

• MBA from an accredited institution.
• Strong track record of collaboration and cross-functional teamwork.
• Strong analytical skills and ability to interpret data and drive decisions.
• Excellent presentation and communication skills.
• Experience in an Industrial/Manufacturing or Material Science company serving customers across transportation or Energy industries is a plus.

Work location:

• This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN or Livonia, MI

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.