This marketer will be a trusted advisor to the business and take a data-driven approach to developing marketing and lead generation programs for the SaaS portfolio for back office. This requires the ability to synthesize the customer & market needs, the changing competitive landscape and differentiators to ensure revenue and market penetration targets are met.

S/he will be responsible for translating business requirements into marketing objectives and integrated tactics, aimed at significantly increasing awareness, driving demand, pipeline acceleration and customer engagement, further solidifying our position as a back office SaaS leader and rapidly accelerating demand for the portfolio.

Roles and Responsibilities:

· Develop and execute the marketing strategy for the back office Cloud business

· Effectively plan and accurately manage the marketing budget with a focus on delivering clear and measurable ROI.

· Communicate plans to sales and business development stakeholders and actively participate in the business planning and demand management process locally.

· Identify and establish key relationships with strategic industry players, professional associations and co-marketing partners to open doors to CHRO buying centers.

· Actively explore and test innovative new tactics as appropriate and deploy the full marketing communications mix to SaaS decision makers.

· Represent Oracle Cloud Applications at customer and field marketing events as well as industry tradeshows.

· Partner with Digital COE, Communications teams on AR and PR programs and deliver required content and messaging.

· Collaborate with broader marketing community to develop and share best practices. Actively voice local marketing needs and requirements to create economies of scale in planning and execution.

· Ensure that marketing campaign tactics are appropriate and aligned with campaign effectiveness guiding principles and rules of engagement, and segment prioritization.

· Liaise with data team on acquiring and extracting the correct persona data for campaign implementation.

· Forecast, track, and report campaign effectiveness metrics and overall ROI to internal stakeholders.

· Monitor, analyze and tune marketing activities to maximize conversion and key metrics

· Track lead flow to ensure the appropriate Sales channels are following up on all leads in a timely manner.

Required skills, competencies and experiences:

· Affinity for technology trends and understanding of the value of business solutions within the applications cloud software industry, solid knowledge or competitive landscape.

· Ability and desire to work at both strategic and tactical levels in all areas of marketing.

· Reputation for producing real, measurable results and consistently exceeding business goals.

· Ability to manage and collaborate with multiple key stakeholders, superior intercultural sensitivity and communications skills.

· Excellent communication (written/verbal) and presentation skills.

· Experience delivering messaging and storytelling to drive engagement and call to action.

· 5 years’ experience and proven success in marketing roles with demonstrated ability to develop and execute highly effective programs within the technology/software sector.

· Bachelor's Degree in Business and/or Economics, specialization in Marketing preferred.

· Willingness to travel to engage stakeholders, participate in planning meetings and external activities as required.

Languages: English, Arabic