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Marketing Manager High Tech Jobs

9,180 found
V
Verint

Marketing Manager

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Verint

Marketing Manager

United States
Details

Principal Duties and Essential Responsibilities:

  • Develop a deep understanding of customers, products and the buyers’ journey.
  • Create, plan, and execute targeted digital, content, email, event, and web marketing efforts as well as nurture programs, creating a highly effective and personalized approach for strategic accounts.
  • Develop and implement marketing plans and programs with a focus on driving brand awareness in the Experience Management category and driving revenue generation/leads. Leverage multiple channels including email, web, digital advertising, direct mail, events, webinars, intent, social and BDR outreach.
  • Own the strategy, development, and execution of custom account-based marketing campaigns to drive awareness and demand for our solutions
  • Work closely with cross-functional stakeholders to design the campaign, identify the right accounts, and key metrics to measure success.
  • Partner across marketing, content, Go-to-Market, product marketing, sales, and design teams to create messaging and content for integrated engagement and nurture campaigns that engage accounts based on vertical, use-case and personas..
  • Communicate to sales partners regarding programs, events, and campaign specific information.
  • Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines, and processes.
  • Responsible for tracking opportunities, pipeline, and marketing influence using marketing automation and CRM tools. Measure and report on XM campagins with actionable insights.
  • Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.
  • Measure and report the results of partner marketing programs, promotions, and co-marketing activities.
  • Work both independently and collaboratively at varying capacities; leading projects individually, leading projects in partnership with a teammate or supporting portions of projects led by management.

Minimum Requirements:

  • BA/BS degree or equivalent work experience.
  • Minimum 6 years of experience in B2B marketing/demand generation experience.
  • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
  • Computer proficiency with Microsoft Office Suite
  • Ability to gain and apply knowledge of various software systems/programs including marketing, survey and social media tools for various uses.
  • Excellent written and verbal communication skills.
  • Ability to multi-task and meet critical deadlines.
  • Creative problem-solving skills.
  • Excellent organization, time management, and customer service skills.
  • Ability to grasp, understand, and support creative concepts.
  • Ability to work both independently and in a collaborative team atmosphere.
  • Successful completion of Verint background screening process including, but not limited to, employment verifications, criminal search, OFAC, and SS verification
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