Principal Duties and Essential Responsibilities:

• Develop a deep understanding of customers, products and the buyers’ journey.
• Create, plan, and execute targeted digital, content, email, event, and web marketing efforts as well as nurture programs, creating a highly effective and personalized approach for strategic accounts.
• Develop and implement marketing plans and programs with a focus on driving brand awareness in the Experience Management category and driving revenue generation/leads. Leverage multiple channels including email, web, digital advertising, direct mail, events, webinars, intent, social and BDR outreach.
• Own the strategy, development, and execution of custom account-based marketing campaigns to drive awareness and demand for our solutions
• Work closely with cross-functional stakeholders to design the campaign, identify the right accounts, and key metrics to measure success.
• Partner across marketing, content, Go-to-Market, product marketing, sales, and design teams to create messaging and content for integrated engagement and nurture campaigns that engage accounts based on vertical, use-case and personas..
• Communicate to sales partners regarding programs, events, and campaign specific information.
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines, and processes.
• Responsible for tracking opportunities, pipeline, and marketing influence using marketing automation and CRM tools. Measure and report on XM campagins with actionable insights.
• Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.
• Measure and report the results of partner marketing programs, promotions, and co-marketing activities.
• Work both independently and collaboratively at varying capacities; leading projects individually, leading projects in partnership with a teammate or supporting portions of projects led by management.

Minimum Requirements:

• BA/BS degree or equivalent work experience.
• Minimum 6 years of experience in B2B marketing/demand generation experience.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.
• Computer proficiency with Microsoft Office Suite
• Ability to gain and apply knowledge of various software systems/programs including marketing, survey and social media tools for various uses.
• Excellent written and verbal communication skills.
• Ability to multi-task and meet critical deadlines.
• Creative problem-solving skills.
• Excellent organization, time management, and customer service skills.
• Ability to grasp, understand, and support creative concepts.
• Ability to work both independently and in a collaborative team atmosphere.
• Successful completion of Verint background screening process including, but not limited to, employment verifications, criminal search, OFAC, and SS verification