Digital Marketing jobs in United States, Florida, Jacksonville

The VP will manage and execute compelling new creative experiences and messaging and implement a Test and Learn agenda. They will have strong performance marketing discipline and rigor in meeting and exceeding goals and KPIs driven by these marketing tactics. Prior experience in Retail Banking or Financial Services industry is preferred, as well as the ability to foster an environment of operational excellence and continuous improvement.

Key Responsibilities

• Design and flawlessly execute marketing campaigns to drive acquisitions growth.
• Own the campaign project management, working with internal partners to develop campaign schedules and ensure campaigns are delivered on time across channels.
• Focus on finding efficiencies within existing process to streamline and accelerate the campaign execution model.
• Track and analyze campaign results, providing updates to senior leadership and cross-functional partners on an as needed basis.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years business experience.
• Direct to consumer marketing and banking products experience required.
• Creative design and content development experience preferred.
• MarTech and project management workflow tool experience (i.e. Confluence, Jira, Aprimo, iHandle, etc.) preferred.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Curious self-starter who can be partner-focused while coordinating multiple projects with varying timelines simultaneously.
• Comfortable managing projects and gaining alignment across multiple stakeholders.
• Superior attention to detail, with a process-oriented mindset.
• Excellent interpersonal, listening, and relationship-building skills.
• Strong communication and presentation skills.
• Promotes a culture of collaboration and teamwork across organizational boundaries.
• Comfortable working in a highly matrixed, complex environment

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

Key Responsibilities:

• Provides leadership and strategic direction for the projects in relation to the learning ecosystem, acting as a product owner of learning content libraries and assessment tools, driving prioritization and standardization
• Partners closely with our learning teams to analyze gaps in our offerings and define content needs
• Manages a large multi-faceted technical project or multiple projects in parallel in addition to creating and deliverables
• Responsible for raising risks, issues and identifying process improvement opportunities
• Contributes to defining the product roadmap for learning systems and driving enhancements through vendor relationships
• Manages strategic vendor relationships and influences the roadmap of our learning ecosystem
• Determines optimal configuration for our learning systems to achieve the desired outcome while managing new features and capabilities
• Partners closely with the Operations / Shared Services and Technology teams to define project scope and objectives through to implementation
• Advances the learning technology offerings at Citi by enabling best in class systems and processes in alignment with future trends
• Stays current on available learning technologies and leverages expertise to develop learner centric learning solutions
• Promotes good working relationships across projects, exemplifying the people skills needed to develop trust and communication among stakeholders, its sponsors, those who will make use of the project's results, those who command the resources needed, and project team members
• Consults with business partners to identify issues and problems, generate solutions and choose appropriate alternatives using basic root cause analysis

Qualifications:

• 5 years of project management experience with the ability to develop project plans, manage individual deadlines and goals
• 3+ years’ experience with learning or knowledge management technologies
• Proficient with Agile Scrum and waterfall methodologies, as well as experience working with JIRA
• Experience working with learning systems (SumTotal, Workday, Degreed preferred)
• Proficient in MS Office applications, MS Project, PowerPoint, VISIO, Adobe Acrobat Professional
• Strong consulting and relationship building skills
• Experience managing vendor relationships

Bachelor’s/University degree

Anticipated Posting Close Date:

The Program Management Sr. Manager accomplishes results through the management of professional team(s) and department(s). Integrates subject matter and industry expertise within a defined area. Contributes to standards around which others will operate. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function. Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations and may include budget approval.Responsibilities:

• Collaborates with Group Manager, business requestors, and team members to manage marketing campaign assignments. As needed, maintains campaign oversight and management functions while driving toward campaign efficiencies, governance, and process adherence. Identifies process opportunities.
• Partners with group manager, business requestors and cross-functional teams to oversee execution plans to drive business results, ensuring controls and compliance.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment andagile environment
• Identify program requirements, activities and manage implementation of projects as assigned, working with appropriate cross-functional teams to execute.
• Influence team members regarding efficiency and feasibility; recommend improvements to program design or production alternatives for more efficient use of marketing dollars. Provide thought leadership and direction to functional groups.
• Ensure programs are managed through completion on time and within budget.
• Collaborate with stakeholders and cross functional teams (requires ability to liaise with internal and external partners and/or vendors) to launch campaigns and projects as expected, with high degree of quality, within regulatory guidelines and achieving desired results.
• Works directly with marketing partners, financial teams and team members to understand program and project budget requirements.
• Represent business as needed for governance and audit reviews.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 6-10 years of experience
• Experience in the credit card/financial services industry and Marketing preferred; i.e. customer acquisition, existing customer marketing campaigns, product upgrades, program launches.
• Scrum Master Certification desired.
• Advanced program management skills with focus on translating program needs into requirements and timelines, and ability to manage self and team members to drive execution and delivery against program objectives.
• Demonstrated ability to succeed in a fast-paced, rapidly changing, matrixed business environment.
• Ability to manage high-capacity workload and effectively plan, prioritize, assign and complete projects on time.
• Exceptional communication skills (verbal and written); able to articulate needs and influence based on the message versus relying on authority.
• Ability to think strategically, continuously looking for opportunities and efficiencies to meet evolving business needs.
• Excellent attention to detail; understanding of core marketing principles.
• Knowledge of automated solutions and agile marketing techniques to facilitate accelerated marketing timelines is highly desirable.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

Responsibilities:

• Serve as a single point of contact to internal governance forums providing risk assessments and articulating fraud risk considerations for new products and features.
• Assess the spectrum of fraud risks in digital channels and how those risks arise from new product offerings.
• Act as the primary point of contact to the Business leads and partners to identify fraud issues, conduct fraud risk assessments, and drive solutions. Anticipate and respond to partner needs.
• Maintain strong awareness of industry trends so these can be effectively communicated to Business partners and clients.
• Evaluate potential control enhancements that improve business controls or reduce friction in the customer experience.
• Evaluate risk & return. Measure and interprets results. Identify MIS and data needs in the fraud risk environment.
• Produce regular performance reporting for stakeholders to coordinate actions and mitigation plans.
• Identify reputational risk and its operational/financial cause & effect. Manage situations that create risk & compliance considerations for Citi.
• Takes responsibility for addressing problems, finding solutions and making prudent decisions.
• Adopts a proactive, not reactive, approach and offers creative solutions. Strives for continuous improvement.
• Make decisions in a timely manner, balancing a need for action with a need for analysis.
• Identify issues and outlines scope. Probes beyond symptoms to determine the underlying causes of problems.
• Functions as a lead contributor with significant knowledge of digital channel fraud risk exposure across broad department activities.
• Understands online/mobile banking risks and control issues and can identify meaningful solutions.

Qualifications:

The scope of work will focus heavily on strong collaboration with the Business as it relates to specific projects or more broadly as business needs dictate. Additionally, the role will be responsible for developing presentations to leadership teams, communicating action and mitigation plans, and defining business requirements. Excellent written and verbal communication and strong interpersonal skills are required.

• Bachelor’s Degree or minimum 7 years equivalent work experience.
• Direct experience and intimate knowledge of digital fraud management disciplines, online/mobile channel platforms and functionalities, with specific experience in leveraging risk models, device print technologies, API dependent solutions, and multi-factor authentication strategies.
• Possesses strong institutional knowledge of banking and lending technologies/platforms, functionalities, detection tools, existing and emerging fraud risks, and fraud mitigation capabilities.
• Strong knowledge of Information Security risks and controls.
• Strong analytical skills.
• Ability to work independently and influence others.
• Strong project management abilities and direct experience with Agile methodology principles.

Bachelor’s/University degree or equivalent experience.

Anticipated Posting Close Date:

Responsibilities

• Work directly with business, functions and technology units and relevant stakeholders to facilitate/ perform Citi’s IS risk assessment and risk management processes in order to protect information assets
• Work with business and technology management to drive the information security program and information risk management activities
• Work with the internal Applications Development function to drive the development of strategies and plans for improving both architecture and application security
• Provide strategic risk guidance for business and technology projects, including the evaluation and recommendation of security controls and corrective actions to mitigate or remediate risks
• Manage security incidents and events to protect corporate IT assets, including intellectual property, regulated data and the company's reputation
• Conduct and facilitate security reviews and table-top/red-team/scenario analysis exercises in conjunction with other Subject Matter Experts by monitoring changes in the risk profile and exposure for the application
• Define secure configurations leveraging technical knowledge and problem solving skills in the network, database, API, Mobile and Web technology areas in accordance with the secure process and develop functional specifications and documentation
• Assist with responsibilities over the technical strategy for an area, technical integrity of process, operations, and associated results
• Participate in the evaluation and selection of applications and systems with specific focus on IS implications
• Participate/provide, as required, IS awareness training programs for employees, contractors and approved system users.
• Facilitate compliance with all Information Security policies, standards and regulations / directives as mandated by Global CISO Organization
• Provide oversight of Information Security Assessments across applications, infrastructure and business process. Ensure non-compliant items are resolved through coordination with Business Manager and business staff

Qualifications

• 10+ years' experience involvement around software development with at least 4+ years' experience in Cybersecurity and Information Security risk and mitigation
• Firm understanding of Information Security domains like Identity access management (IAM), Cryptography, Data protection, Vulnerability Assessment, AuditLogging/Monitoring, etc.
• Strong working knowledge of software development processes and methodologies (SLDC, Agile, Iterative, DevOps, CICD, etc.)
• Demonstrated ability to take ownership and follow up on issues
• Demonstrated ability to work in a team and to work well under pressure
• Advanced analytical and problem solving skills
• Consistently demonstrates clear and concise written and verbal communication
• Proficient in interpreting and applying policies, standards and procedures
• Demonstrated ability to remain unbiased in a diverse working environment
• Ability to manage multiple activities and changing priorities
• Ability to work under pressure and meet tight deadlines
• Self-starter with ability to take the initiative and master new tasks quickly
• Experience working with SaaS and/or Public Cloud is a plus

Education

• Bachelor’s degree/University degree or equivalent experience
• Master’s degree preferred
• Technical certifications preferred e.g., CISSP, or any public Cloud related certifications (AWS, GCP, Azure/M365)

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

Responsibilities:

will assist in various projects that improve MT&D operational reporting, integrating processes for operational efficiency, drive consistency in our capacity management structure which will enable the overall organization to make the right tradeoffs while delivering against business goals. Tight partnership with peers and leadership across Marketing, Lines of Business, as well as all operational teams is required. This job requires strategic thought leadership and the ability to understand various business priorities to translate these into an actionable plan of record enabling transparent handoffs and the agility to respond to changing business dynamics.

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.

• Experience in data driven insights, BI data mining, process analysis, performance benchmarking, descriptive analytics, and Tableau required.

• Experience in the use of data languages Python, SQL, R, and/or Power BI for data queries, analysis, and visualization.

• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.

• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.

• Creative problem solving and sense of ownership.

• Demonstrated strategic thinking and analytical skills.

• Solid communication, presentation and project management skills.

• Ability to be a proactive thought leader and suggest new ways of doing things.

• Highly organized, detail-oriented, energetic, positive, resourceful, and proactive.

• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

• Strong project management skills and discipline to deliver while maintaining a strong controls environment.

• Experience ensuring complex cross-functional strategic initiatives are delivered on-time, with transparency at all levels of organization and with proper controls.

• Proficiency in all Windows applications suite (Excel, PowerPoint, Word, Project).

• Experience with business process automation platforms and/or business intelligence tools (Tableau, Alteryx, Power BI, Appian, etc.)

• Bachelor’s/Universitydegree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Anticipated Posting Close Date:

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