Marketing Strategist jobs in United States, California, San Francisco

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

Essential Responsibilities:

• Execute the organization's sourcing strategy, ensuring it aligns with business objectives and delivers value.
• Lead negotiations with suppliers to secure favorable terms, cost savings, and quality improvements.
• Collaborate with internal stakeholders to define material, quality, and service requirements and ensure alignment with sourcing strategies.
• Develop and use scorecards to measure and evaluate supplier performance, ensuring compliance with contractual agreements.
• Identify and implement process improvements to enhance the efficiency and effectiveness of sourcing operations.
• Explore and evaluate new sources, methods, and vendors to ensure a reliable supply of materials.

Expected Qualifications:

• 10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Expectations

• Enterprise Leadership & Influence - Serve as a strategic thought partner to senior executives in Marketing, Communications, and Finance. Shape investment strategies that balance creativity and commercial discipline. Influence enterprise decision-making through compelling insights, financial transparency, and an expert understanding of how strategic sourcing accelerates marketing performance.
• Market Authority & Executive Connectivity - Maintain an unparalleled command of the global marketing landscape — spanning creative agencies, media networks, digital platforms, production firms, martech providers, and data analytics partners. Be the leader who is on speed dial with executives at all major marketing agencies, and other key marketing ecosystem partners , bringing early insight into emerging media trends, pricing shifts, and innovation opportunities.
• Category Strategy & Transformation - Architect and deliver visionary category strategies across Creative, Media, Sponsorships, Martech, Research, and Production . Drive cross-functional alignment between business stakeholders and sourcing teams to deliver scalable, future-forward marketing partnerships that unlock innovation, cost advantage, and speed to market.
• Supplier & Ecosystem Leadership - Build deep, strategic relationships with top-tier agencies, platforms, and marketing service providers. Shape partner strategies and performance frameworks that ensure accountability, transparency, and innovation. Leverage executive relationships to co-create next-generation marketing models and value frameworks.
• Global Impact & Organizational Excellence - Lead a global sourcing organization that partners seamlessly with marketing and finance leaders across all regions. Drive operational excellence, consistency, and governance while enabling speed, flexibility, and creativity in sourcing decisions.
• Team Leadership & Development - Inspire, coach, and develop sourcing talent into strategic business partners. Cultivate a high-performance culture defined by insight, influence, and impact. Champion best-in-class sourcing methodologies and elevate the marketing procurement brand across the enterprise.

Profile of the Ideal Candidate

• Progressive experience in Marketing Strategic Sourcing, Procurement, or Agency Management , with proven success influencing VP+ level leaders in Marketing, Brand, and Finance.
• Deep expertise across Creative, Media, Digital, Martech, Research, Advertising, Sponsorships, and Production categories.
• Market-connected leader with strong, direct relationships across major marketing platforms and agency networks — including all major marketing agencies .
• Proven success leading category strategy design , sourcing transformations , and operating model modernization at enterprise scale.
• Recognized for challenging the status quo , simplifying complexity, and driving enterprise alignment through data-driven storytelling and strategic influence.
• Strong executive presence, financial acumen, and communication skills ; capable of shaping and articulating strategies that bridge creativity, business outcomes, and value creation.
• Bachelor’s degree required; MBA or Procurement certification preferred.
• Experience in global organizations and proficiency with Category Management, Ariba, and BI tools.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

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Our Benefits:

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Any general requests for consideration of your skills, please.

Essential Responsibilities:

• Partner with Product, Marketing, and Sales teams to drive product commercial success
• Champion customer needs to ensure products address key pain points and deliver value
• Develop and execute go-to-market plans for new product launches and feature updates
• Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
• Collaborate with client-facing teams to gather customer feedback and refine product positioning
• Support the launch of new markets and offers by coordinating with global and regional teams
• Lead the prioritization and execution of marketing campaigns to increase adoption and market share
• Provide expertise on product capabilities, value propositions, and best use cases
• Monitor product performance metrics and identify opportunities for growth and optimization
• Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies

Expected Qualifications:

• Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.

• BNPL marketing experience, including co-marketing experience.
• Demonstrated experience in collaborating effectively with multiple cross-functional teams.
• You have a passion to grow businesses and want the best possible client experience in the process.
• Global acquisition marketing experience.
• Deep understanding of all marketing channels: OOH, ATL and BTL direct acquisition channels.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

Belonging at PayPal:

Any general requests for consideration of your skills, please

Job Description:

Merrill is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

Job Description:

The Private Wealth Strategist, part of Merrill’s Strategic Wealth Advisory Group, works with UHNW individuals and families to provide objective insights aimed at aligning financial and estate strategies with their goals. This is a highly visible position within Merrill Private Wealth Management (PWM) that works closely with Merrill advisors and PWM management in the assigned territories. The role partners with Merrill Advisors in client solicitation efforts and generating wealth transfer strategies for our UHNW clients and prospects. Develop recommendations and assist Advisors to implement customized planning strategies for UHNW families. Focus may be on transfer of inter-generational wealth, estate planning, diversification of a concentrated position, philanthropy, private planning business succession, risk management and retirement planning. May also author whitepapers, articles and other material on topics impacting the UHNW client segment, or provide service to clients. Assist with the retention of UHNW relationships.

Core responsibilities

• Develop wealth transfer strategies for ultra-high net worth (UHNW) individuals and families (net worth $50 million or more) to enhance client relationships and acquire new clients (This role does not have any specific client acquisition goals).

• Design, create and effectively deliver presentation pieces for client meetings and national events

• Partner with Advisors or Relationship Managers in client solicitation efforts and generating wealth management strategies for our UHNW clients and prospects.

• Develop recommendations and assist Advisors or Relationship Managers to implement customized planning strategies for UHNW families. Focus may be on transfer of inter-generational wealth, estate planning, diversification of a concentrated position, philanthropy, private planning business succession, global asset allocation, risk management and retirement planning.

• May also author whitepapers, articles and other material on topics impacting the UHNW client segment, or provide service to clients.

• Assist with the retention of UHNW relationships.

Skills:

• Business Development

• Critical Thinking

• Oral Communications

• Presentation Skills

• Wealth Planning

• Active Listening

• Collaboration

• Customer and Client Focus

• Pipeline Management

• Written Communications

• Adaptability

• Attention to Detail

• Issue Management

Desired Skills:

• 7 years of private law firm practice or similar experience in transfer taxation or trusts and estates with a focus on planning experience for UHNW families and individuals

• Strong Tax, legal research and writing skills

• Series 7 & 66 or the ability to obtain these within 120 days

• Proficiency in Microsoft Office Suite (including Word, Excel, and PowerPoint) and Brentmark Estate Planning Tools (aka NumberCruncher)

Minimum Education Requirement:Law degree required

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in advertising, sales, marketing, consulting, or media.
• Ability to travel up to 20 % of the time.

• Experience in launching and managing paid digital advertising campaigns, particularly in Google Ads and other digital marketing platforms.
• Experience in assessing and achieving client success via sales techniques, including effective questioning, objection handling, and selling.
• Experience working with channel sales, advertisers, agencies, or clients.
• Ability to manage and prioritize a portfolio in an advertising or media sales context, and achieve goals to drive growth.
• Ability to build compelling narratives and utilize storytelling as a client engagement strategy.