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Digital Campaign Manager High Tech Jobs
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Details
What will your job look like:
- Plan, manage and execute digital marketing campaigns for lead generation across multiple online channels - from creating the campaign plan and setting KPIs, to leading the execution and coordinating the review, reporting, optimization and follow-up based on the results.
- Collaborate with regional and corporate marketing teams and run digital campaigns to support specific lead generation initiatives or tradeshows.
- Create and optimize landing pages and ad copy to improve channel performance, including A/B testing
- Maintain and optimize use of our marketing automation tools (HubSpot, workflows)
- Create and optimize email-marketing campaigns
All you need is:
- Native-level English speaker
- 5+ years experience in marketing - including at least 2 years in digital marketing/PPC
- A marketing automation pro: familiar with web, automation and marketing tools/editing software:, Hubspot, Instapage, Salesforce, Hotjar, Office etc.
- Deep understanding of the B2B sales process, experienced in generating leads, optimizing marketing funnel and campaigns, and reporting against KPIs
- Experienced in setting up and optimizing Facebook, LinkedIn and Google Adwords campaigns with pixel implementation.
- A content-oriented person who can easily translate marketing messages into lead gen creative campaign concepts with excellent writing skills
- Strong analytical skills and data-driven thinking
- A team player: hands on, used to collaborating closely with colleagues
- Detail oriented and highly organized
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BS/MS degree in marketing, media studies, economics, or a related field - Advantage
- Familiarity and experience with SEO/SEM - Advantage
