We’re looking for someone who understands the customer journey and can manage and promote retention strategy and campaigns from both in-app and outbound channels from initiation and planning to execution.
They should be motivated, innovative, and results-driven person, with a passion for marketing, user experience, and optimization.
Is this you?
- Lead retention in-app projects to optimize our user journey..
- Plan and execute retention strategies that will motivate and encourage the players to stay, play and pay aligned with the retention monetization KPIs targets.
- Monitoring results, reacting accordingly and analyzing it, all while working closely with the creative team, operations team, product owners and BA team.
- Build and optimize smart customized funnels for segmented users in different life-cycles.
- Responsible for the successful implementation, management and day-to-day operation of the CRM activities and automation systems
- Ensuring the CRM strategy is consistent, flawless with the best customer experience.
- Constantly optimizing CRM journeys to identify future opportunities for growth.
- 2+ years experience in a CRM / online marketing position focused on customer retention
- Experienced at delivering multi-channel campaigns
- Proven experience in delivering creative campaigns in a fast paced environment.
- Highly attentive to details, thorough, responsible, and punctual
- Strong computer skills, ability to learn and operate multiple applications
- Ability to work under pressure
- Experience with CRM tools – an advantage
- Great time management skills
- Strong problem solving/troubleshooting skills
- Proactive and creative with the drive to improve and continuously learn
- English proficiency both spoken and written - must
- A Bachelor’s degree from an accredited university – an advantage