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B2B Digital Marketing Manager High Tech Jobs
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Details
Responsibilities
- Own the digital funnel, end to end, for a number of ironSource products
- Understand our target audiences and their buyer/decision-making process
- Set up, manage, and optimize paid media campaigns for self-serve SaaS products (performance campaigns) and enterprise SaaS products (demand-gen campaigns).
- Report on campaign performance regularly
- Monitor costs and returns on investments/results
- Leverage the capabilities of a variety of digital tools to improve performance and report on results (Google Data Studio, Pardot, Drift, Google Optimizer, etc.)
- Collaborate with the marketing team to create compelling ads, landing pages, and user flows
- Provide a feedback loop on improvement and optimization of the media mix, creatives and messaging
Requirements
- 2-4 years of experience in B2B digital marketing, preferably in tech, with demand-gen campaigns for self-serve SaaS or enterprise products
- Hands-on experience running and optimizing campaigns across different marketing channels, including social, search, display, video, and content recommendations
- Experience with LinkedIn and Google Search necessary, other platforms are a plus
- Strong proficiency in data analysis and familiarity with diverse analytics and marketing software platforms
- Keen attention to detail and critical thinking skills
- Strong organizational and multitasking abilities
Advantage
- Experience using on-site conversion optimization tools
- BA/BSC in analytical fields (economics, statistics, etc.)
