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ASO Manager High Tech Jobs

411 found
S
Sciplay

ASO Manager

ASO Manager

Israel

21.11.2021
S
Sciplay

Senior ASO Manager

Senior ASO Manager

Israel

21.11.2021
AT
AlignTech

Manager

Manager

Israel, Petach Tikva

28.11.2021
M
Myheritage

SOC Manager

SOC Manager

Israel

Yesterday
P
Playtika

CRM Manager

CRM Manager

Israel, Herzliya

30.11.2021
N
Nova

Infrastructure Manager

Infrastructure Manager

Israel

29.11.2021
C
Cybellum

Product Manager

Product Manager

Israel, Tel Aviv

28.11.2021
C
Cybereason

Release Manager

Release Manager

Israel, Tel Aviv

26.11.2021
WD
Western Digital

Validation Manager

Validation Manager

Israel, Kfar Saba

25.11.2021
888
888 Holdings

Product Manager

Product Manager

Israel

25.11.2021
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Details
Key Responsibilities
  • Create and implement best-in-class ASO strategies to increase the conversion rates on the app stores to grow our games organically across all stores
  • Run continuous A|B tests on icons, screenshots, app previews and videos to increase conversion rates and improve rankings.
  • Develop, execute and track tests for all our games leveraging analytics tools such as App Annie, SensorTower, App Store Connect and Google Play Console.
  • Perform keyword research and competitive analysis in multiple languages.
  • Collaborate with the Design team and lead the creative process for optimizing our ASO assets.
  • Manage app store ASO updates on App Store, Google play and Amazon.
  • Collaborate with various members of the game team to gain visibility into product roadmaps, gain insight into the games and support up and coming game features within the stores.
  • Organize and manage weekly ASO meetings, to communicate the ASO strategy
  • and report on the ASO results and achievements to internal stakeholders
  • Focus primarily on ASO but be willing to develop other organic revenue sources
  • Keep up with the latest ASO and mobile marketing trends and bring in innovation, new knowledge, tools and platforms that further our ASO efforts.
Requirements
  • 2+ years of hands-on experience in marketing with a track record in improving conversion rates.
  • Exceptional analytical skills and attention to details, with the ability to clearly communicate results and to define next steps.
  • Background in Excel, and technical skills.
  • Excellent English - written and verbal.
  • Passionate about storytelling and brand representation, that will help communicate and guide designers and copywriters.
  • Proactive approach, super organized, strong problem-solving skills, independence, ability to multi-task and very strong communication skills. Understanding of SEO, paid user acquisition such as Apple Search Ads and UAC is a plus

Preferred Experience:

  • Experience with: App Store Connect and Google play developer console.
  • And tools, such as: App Annie, SensorTower, Mobile Action or AppTweak.
  • Familiarity with mobile tracking and MMPs - preferably Adjust.
  • A good understanding of the algorithms that power the app stores and have extensive knowledge of ASO.
  • Experience in the gaming app industry – a strong advantage.
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