Paid Search Performance Media Sr Manager jobs at Samsung in United States, Prescott

Key Responsibilities

• Develop the partner digital strategy for the Mobile Experience division focusing on partner execution which would deliver a consistent brand experience, elevate brand awareness, optimize product positioning to maximize conversion, and amplify traffic generation to partner channels.
  • Create joint digital merchandising strategies with carriers and retailers to ensure successful implementation and continuous improvement.
  • Develop a synergistic media strategy that connects Samsung media planning with partner plans delivering exponential breakthrough and ROI from upper through lower funnel.
  • Manage external partner campaigns optimizing channel-specific KPIs.
• Analyze digital data to produce insightful reports and use these insights to optimize and evolve our strategic approach.
• Identify digital best practices and utilize data and consumer research to define a future state vision for partner channels
• Craft persuasive presentations to effectively communicate and gain approval for partner-centric ideas and requests.
• Work cross-functionally with account sales teams, business operations, product management, and other digital teams
• Serve as a subject matter expert and provide thought leadership on how to deliver a best-in-class digital customer experience journey.
• Serve as a champion for the consumer and continuously push for providing the best consumer experience based on defined best practices.

• Develop executive-level presentations on a frequent cadence.

Characteristics of Success

• DATA-DRIVENDECISION-MAKER:Ability to synthesize data and identify what is most critical for success. Always leverage sound business judgment and analytics to make bold decisions.
• PASSION: People with an infectious spirit who are passionate about the tech industry, our consumers, our brands, our customers, and winning. You see this job as a career, and not just a job.
• ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters newideas.

• DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
• CHANGE AGENT: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change

Minimum Qualifications

• Bachelor's Degree (preferred) with 8+ years of directly related experience is required
• Master’s degree preferred
• Experience in driving digital marketing strategy for 5+ years
• Strong fluency with all forms of media traditional, digital and emerging
• Experience with media project management including presenting and reporting on media plans
• Solid data and analytical understanding and comfort
• Demonstrated skill communicating cross-functionally and up & down an organization
• Microsoft Standard Office Suite and advanced expertise in PowerPoint/Excel
• Demonstrated program management ability, proven experience planning and executing large scale projects and/or events
• Experience collaborating with senior executives across a large organization
• This role is based in Plano, TX office. Relocation to DFW area is required

Preferred Qualifications:

• Proficiency with Excel incl pivot tables, graphing, and conditional formatting for efficient data analysis
• Skilled with Adobe analytics to understand user behavior and optimize conversion funnels

Leadership and Planning:

• Lead and develop a team of retail instructional designers and a video/media associate to achieve goals on budget and schedule.
• Align training programs with retail GTM strategy, business objectives and brand strategies.
• Oversee annual budget planning, KPI monitoring, and company initiatives.
• Analyze end-to-end learning delivery processes and identify opportunities to standardize workflows and increase efficiency.
• Develop and maintain project plans, timelines, and risk mitigation strategies for training initiatives and process enhancements.
• Design and implement scalable training programs that blend onboarding, continuous education, certifications, and field-readiness across multiple channels and geography.
• Establish intake and prioritization processes for learning-related requests ensuring clear alignment with retail and learning goals.

Training Program Management:

• Oversee all indirect and direct retail field training programs.
• Build internal certifications and coaching programs to improve role effectiveness and reduce time-to-proficiency.
• Manage all learning, training content and video production for retail sales enablement platform.
• Responsible for providing the sales organization with the information, content, expertise, and tools to help field sales associates drive sell out.
• Responsible for planning and execution of training sessions, content and delivery for events and national meetings
• Manage all video and broadcasting schedules, requests, scripts, run of show and execution of pre-recorded, live to tape and live broadcasting needs.
• Own development and governance of content (playbooks, talk tracks, comparison charts, competitive intel, sales objections) in collaboration with cross-functional partners.

Video/Media Management:

• Oversee the Broadcasting, events and video production manager and team, fostering a collaborative, high-performance culture, with high quality timely results.
• Oversee the development and execution of strategies for scalable, high-quality video, event and broadcasting support.
• Responsible for team KPIs, identifying areas for improvement, and ensuring on-time delivery to customers.
• Assess training content requests, curating available video learning resources relevant to the requests/needs and/or creating a strategy that includes developing impactful dynamic training content in the appropriate timeline.

We are looking for:

• Creative : Design experience and the ability to create simulated learning in addition to other modalities.
• Collaborative: Ability to work closely with SMEs, gain business acumen, and understand what is needed to drive success promptly.
• Adaptable: Ability to switch gears due to the demand of the business to meet new deadlines.
• Thorough: Ability to condense content in a concise and understandable format for the audience.

Skills and Qualifications

• High school diploma or equivalent with 8+ years leading training/enablement teams, ideally in retail, mobile or service industry.
  • Bachelor's Degree in Education, Organizational Development, or related field preferred
• Understand models of design (ADDIE, SAM); virtual facilitation tools; content management systems; and learning management systems
• Expert proficiency with Adobe Creative Suite, Articulate Storyline 360, SCORM cloud, and Microsoft Office products, including Excel, Word, Outlook, and PowerPoint.
• Excellent written and verbal communication, stakeholder facilitation, and change management skills
• Prior experience will include developing and planning training videos. Line of sight to go-to-market and product training is a plus.
• Demonstrated experience working effectively with individuals, groups, and other organizational units to carry out the goals of a training function.
• Exposure and ability to speak to adult learning principles (Bloom’s Taxonomy, Experiential development and facilitation) is a plus
• Demonstrated ability to build graphics and rapid video development.
• Demonstrated ability to design and develop AR/VR content is also a plus.

Necessary skills and attributes

• Develop and maintain excellent working relationships with all appropriate levels within and outside the company, including Samsung management, co-workers, and customer representatives.
• Strategic thinker with the ability to balance big-picture planning with tactical execution.
• Demonstrate competency in both oral and written communication for internal and external personnel at all levels, especially in customer support product training program delivery areas of clients, prospects, and the company.
• Work independently and in a team environment to achieve personal and team goals and complete assignments within established time frames.
• Have a positive and creative mindset and be open to development from peers and leadership.
• Possess impeccable oral, verbal, and written communications and presentation skills.
• Demonstrate excellence in time management skills and follow-up to ensure meeting on-time deliverables.

Role and Responsibilities

Category and Channel Strategy Development

• Develop and implement category strategies from beginning to end of product lifecycle to increase sales and market share of TWS headphones in national retailers and carriers
• Design and execute channel-specific strategies to optimize product distribution and penetration in retail and carrier channels

Collaborate with Account teams

• Build and maintain strong relationships with key retail and carrier partners to ensure alignment with business goals, including negotiation of agreements for promotional activities, merchandising space allocation, and pricing strategies

Performance Optimization

• Develop and lead the Quarterly Quality, Cost, and Delivery (QCD) plans for national retail accounts to ensure alignment with sales objectives and operational efficiency
• Monitor category and channel performance metrics (e.g., sales, inventory turnover, and market share) and provide actionable insights to improve results

Cross-Functional Collaboration

• Work closely with marketing, product development, and supply chain teams to ensure alignment on product offerings, pricing, and promotional activities

Budget Management

• Owns the Retail P&L for multiple accounts; develops plans that drive revenue and margin improvement
• Oversee category and channel investment budgets effectively to maximize ROI on marketing and promotional investments

Skills and Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field and 8+ years of experience in retail management, category management, or consumer electronics
• Proven track record of driving sales growth and market share in national retail and carrier channels
• Exceptional negotiation andrelationship-buildingskills, with a proven track record of collaborating effectively with internal accounts and key external retail partners
• Experience in the consumer electronics and/or mobile sector, particularly with audio products

Preferred Qualifications

• MBA preferred and 6+ years of relevant experience
• Strong communication and presentation abilities, capable of influencing stakeholders at all organizational levels
• Analytical mindset with proficiency in data analysis tools, with ability to visualize results and recommendations (e.g., Excel, PowerPoint, Tableau)
• Familiarity with retail analytics platforms (e.g., Circana, GAP Intelligence, etc.) is advantageous

Role and Responsibilities

• Competitive landscape monitoring – establish comprehensive GTM competitive intelligence framework tracking market positioning, pricing strategies and launch activities across mobile ecosystem competitors and develop GTM architecture to help align product launches and guiding attach strategy
• Strategic insights generation – synthesize insights across categories and market data into actionable strategic recommendation to inform GTM strategy and make recommendations to executive leadership and cross-functional teams
• Channel performance optimization – analyse performance across Samsung’s complete channel ecosystem (Samsung.com, carriers, strategic accounts) to drive revenue and market share growth
• Customer journey analytics – Map and optimize customer acquisition funnels, conversion rates, and retention metrics across channels
• ROI measurement – establish comprehensive measurement framework linking go-to-market initiatives to business outcomes
• Stakeholder management – Collaborate with product management, marketing, sales, and retail to ensure data-driven strategic alignment and support unified go-to-market execution
• Analyse, understand, and articulate the GTM strategy, plan and timelines across functions and determine the strength of the total GTM plan across teams relative to previous years and target
• Launch performance analysis – evaluate post-launch performance metrics to inform and optimize future go-to-market strategies and execution
• Ensure all GTM deliverables are aligned with business priorities and objectives

Minimum Qualifications

• Bachelor's Degree in business management, marketing or related field with 6+ years of directly related experience is required
• Project management experience
• Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software in an NT LAN/WAN network environment
• Experience with project management visualization
• Experience using Jira and Confluence to manage projects
• Experience storytelling with data in PowerPoint
• Self-starter with excellent time management skills, ability to multitask and detailed oriented
• Excellent verbal and written communication skills
• Product or category management experience

Preferred Qualifications:

• Extensive experience in business strategy, analytics, OKR development and launch planning is strongly preferred
• Prior experience in a technology environment preferred.
• Experience working with multinational companies.
• MBA or advanced degree in relevant field
• Go-to-market experience: direct experience in channel strategy, pricing optimization, or competitive positioning
• Experience managing 100+ person matrixed teams
• Experience with Agile SAFE methodology a plus

Position Overview

The head of Mobile Enhancements (ME) will be responsible for the performance, category management, development, and execution of the ME product management portfolio. The Mobile ME Management strategy will focus on hardware platform product requirements, device launch, software updates, Voice of the Customer, building strategies, and providing technical/sales enablement for all consumer and enterprise channels, through direct and indirect channels. Responsibility will also include require coordination with the Marketing, Retail, Account teams, and Account category leads for all product planning, launches, and GTMexecution.

Responsibilities

• Responsible for the Samsung ME PM organization’s overall business success in the U.S. region will include a strong product roadmap, and pipeline to support ambitious growth objectives.
• Lead the development of the Services enablement plan for Mobile that drives mobile growth strategies of upgrades, new customer acquisition, product attachment across all Mobile categories, and customer loyalty/retention through enhancement of end-user customer experience.
• Development and ownership for Samsung ME Product Management strategy for the US market with respect to wrist wearables, true wireless and accessories for all segments and channels
• Drive alignment between SEA & Samsung HQ in Korea on product, service, experience, and partnership roadmap planning
• Collaborate cross-functionally with other teams to identify capabilities gaps, drive process improvement, and share of industry and global best practices
• Work with internal CE (Consumer Electronics), CS (Care) and Mobile divisions to identify and create a seamless experience across all Samsung products and services with strategic customers that involve product integration.
• Execute marketing programs, program management, and post-program evaluation. Understand and analyze data to evaluate aggregate and individual marketing programs - such as ROI, sales lift, etc.
• Utilize multiple POS and Syndicated data sources to develop a deep understanding of the retail and online sales environment leveraging multiple shopper data sources to gain strong understanding of the Mobile New Computing shopper
• Coordination of the US strategy, messaging, product portfolio and support with HQ and other subsidiaries
• Support and drive strategic planning activities in collaboration with HQ and service partners
• Define product and service requirements and partnership priorities with R&D teams in Korea and in North America
• Development and management of programs that drive Mobile Channel Sales sell in and sell out
• Partner with Retail team to develop Mobile New Computing category growth plan incorporating strategies for levers such as space, assortment, pricing, training, merchandising, and promotions
• Development and management of device competitive comparisons for utilization across the sales and services organizations
• Actively participate in joint carrier and retailer account calls with account team category leads and account leadership
• Management of Carrier and National Retail dedicated channel product marketing resources to align with overall customer account team objectives
• Alignment of B2B and B2C product management and device launch objectives
• Ownership and management of flawless device launch execution for all smartphone, tablet, and wearables products
• Develop and guide Samsung thought leadership in the ME device product marketing arena
• Serve as the primary Voice of the Customer relative to ME product marketing requirements and strategy to local leadership and HQ
• Work with sales teams to understand customer strategies, new technology, and service rollouts and identify/execute on partnership opportunities with strategic customers that involve product integration
• Develop a holistic view on entire Product services in all channels and across the entire service portfolio to further expand the Mobile Paid Services attachment rate and drive revenue.
• Define product solutions with a comprehensive understanding of all channel expectations and requirements, product development process, required resources as well as strong business and financial acumen.
• Provide strategic direction on product design in a manner consistent with product visions and business objectives.

Minimum Qualifications

• The ideal candidate will have 16+ years tenure building a winning U.S. strategy and operations in consumer technology with an understanding of B2B2C sales channel, business planning, and marketing from a related-Mobility business in devices, service provision, consumer electronics, Internet, or other related technologies
• Prior experience developing and managing mobile product and support strategies required
• Prior experience managing product launches and product marketing required
• Prior experience in a telecommunications environment required
• Prior experience managing and developing product marketing staff required.
• Prior experience leading a sales, services, or product team required
• Ability to identify service and support risks and associated solutions within wireless product technologies
• Must be able to write, read, analyze, interpret, present, and explain wireless terminals technical product and development materials
• Must have experience with Microsoft Standard Office Suite and extensive use of Windows presentation software in a wireless network environment
• Must have demonstrated project and program management skills

Preferred Qualifications

• Bachelor’s degree and 14+ years of relevant experience

Role and Responsibilities

• Media Operations Management:
  • Oversee the end-to-end media operations process, ensuring seamless execution of media plans and tactics.
  • Collaborate with media planners, buyers, and agency partners to optimize media spend and deliverables.
  • Monitor media performance metrics and provide actionable insights to improve campaign effectiveness.
• Financial Governance:
  • Manage the $700M+ Media budget, ensuring accurate forecasting, tracking, and reporting of expenditures.
  • Conduct regular audits of media invoices, ATBs (Actual-to-Budget), and financial documents to identify discrepancies and ensure compliance with budgetary guidelines.
  • Implement and enforce best practices for billing, budget oversight, and financial governance to minimize variances and improve accuracy.
• Process Improvement:
  • Develop and maintain standardized processes for media operations, including billing, reporting, and reconciliation.
  • Identify inefficiencies in current workflows and propose solutions to streamline operations and enhance productivity.
  • Lead initiatives to fast-track onboarding and upskilling of the Media team to address capacity constraints.
• Stakeholder Collaboration:
  • Serve as the primary point of contact for finance teams regarding media-related financial inquiries and discrepancies.
  • Work closely with agency partners to ensure alignment on billing methodologies, deliverables, and financial expectations.
  • Communicate effectively with internal stakeholders to provide updates on media operations, financial performance, and improvement initiatives.
• Discrepancy Resolution:
  • Investigate and resolve discrepancies in media billing and ATBs, providing clear explanations and actionable recommendations.
  • Implement early warning systems (e.g., Red Amber Alerts) to flag significant variances and enable timely corrective actions.
• Build and Develop Best Practices for Ways of Working
  • Develop training manuals, onboarding initiatives, as well as manage training initiatives for staff development and growth
  • Foster a collaborative and high-performing team culture focused on operational excellence and continuous improvement

Minimum Qualifications

• Education: Bachelor’s degree in Business Administration, Finance, Marketing, or a related field. Advanced degree or certifications in finance or media management are a plus.
• Experience:
• Minimum 7+ years of experience in media operations, planning, or buying, with a proven track record of managing large-scale media budgets.
• Strong financial acumen with experience in budget management, forecasting, and financial analysis.
• Demonstrated ability to manage complex operations, resolve discrepancies, and implement process improvements.
• Skills:
• Proficiency in media planning tools (e.g., Strata, Mediaocean) and financial software (e.g., Excel, SAP).
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Detail-oriented with a focus on accuracy and compliance in financial governance.
• Knowledge:
• In-depth understanding of media channels (linear TV, digital, OOH) and industry-standard methodologies for billing and ATB allocations.
• Familiarity with agency partnerships and best practices for media governance.

Preferred Qualifications:

• Experience in a fast-paced, high-volume media environment with limited staff capacity.
• Knowledge of digital media trends and their impact on budgeting and billing methodologies.
• Leadership experience in managing and developing high-performing teams.

Role and Responsibilities

• Analyze market trends, consumer behavior, and competitive activities to identify growth opportunities and inform go-to-market category strategy and product development
• Conduct sales analysis to evaluate product and sales channel performance, identifying areas for improvement and innovation
• Collaborate with strategy, sales, category & product management to prepare comprehensive reports and presentations that communicate insights and recommendations to senior leadership
• Monitor industry developments and emerging technologies to assess their potential impact on product strategy and category management
• Lead ad-hoc projects and initiatives as needed to address strategic challenges and opportunities

Skills and Qualifications

• Bachelor’s degree in Business Administration, Economics, Statistics, or a related field; MBA or advanced degree preferred
• 6+ years of experience in analytics or related fields, with a preferred focus in product management or category management.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau) and ability to visualize results and recommendations in PowerPoint.
• Experience with market research methodologies, consumer insights analysis, and sales performance evaluation
• Strong communication and presentation abilities, capable of influencing stakeholders at all organizational levels
• Strategic mindset with the ability to think critically and develop innovative solutions to business challenges
• Proven track record of driving results through data-driven decision-making

Preferred Qualifications

• Experience in the consumer electronics, CPG or retail industry
• Knowledge of advanced analytics techniques such as predictive modeling and machine learning a plus

• Prior experience with 3rd party data sources such as NPD, IDC, Nielsen, Strategy Analytics or Canalys